Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.
Collinson is the operator of Priority Pass, the world's original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world's leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.
We have been bringing innovation to the market since inception - from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.
Purpose of the role
This global position will work closely with the Head of Marketing Communications and Senior PR and Communications Manager to support the delivery of a refreshed, impactful marketing communications strategy that (critically) supports core business objectives. Empowered to make a difference, breaking free from legacy working practices will be fundamental.
A core focus will be on building and protecting our core brands - particularly Priority Pass - through creating and delivering a global event, executive profiling and brand partnerships strategy that serves to elevate brand awareness and credibility amongst key B2B and B2C audiences, in focus markets.
In line with the content and PR strategy, the event strategy will serve as a key channel through which executive profiling efforts will be brought to life - further positioning them as inspiring thought leaders - while helping commercial teams build closer relations with clients and prospects.
Aligned to core business objectives, the event strategy will feature sponsored industry events, Collinson-hosted client events, media roundtables as well as hospitality engagements for key global accounts. Devising and advising on an effective event framework for our regional marketing teams to leverage will be important to ensure quality and consistency in approach.
The role will also help define our approach to wider brand activations tied to our communication pillar of sport and wellness, alongside Brand and Marketing teams, e.g. brand engagement activities at global sporting events, sponsored by key clients.
Key Responsibilities
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