Job Description

What you'll be doing?

Supporting the business and our divisional offices, our Head Office functions cover all departments from our Executive Board through to our support functions such as Group Design and Technical, HR, Health and Safety, IT, Sales and Marketing, Commercial, Procurement, Group Finance, Corporate Affairs, as well as Legal and Company Secretariat. We also have a specialised function - Barratt Partnerships.

While the work varies from team to team, our key requirements don't: you must be well organised, extremely helpful and resourceful, and able to use your initiative. You'll understand that what you do is important, and impacts on your team, the department, and the wider business.

Reporting to the Marketing CRM & Automation Manager you will be responsible for supporting the CRM & Automation team to develop and optimise high-quality communication content that supports live journeys and campaigns, with the objective of maximising lead generation and nurturing. The role involves creating compelling CRM content, working with third-parties as required, ensuring all content adheres to Barratt Redrow brand guidelines, supporting execution of A/B testing, evaluating the performance of CRM communications, and driving continuous optimisation to improve effectiveness of CRM campaigns.

You will be expected to:



Leadership, Management, and Strategy


Support the CRM & Automation team to develop and deliver a CRM Communications and Automation strategy, ensuring all journey touchpoints and campaigns deliver engaging and compelling content. Support the CRM & Automation to develop and implement an A/B testing strategy, leading the development of new variants to support ongoing optimisation. Issue guidelines for CRM communications to divisions, and assist with specific queries. Drive best practice marketing processes in relation to CRM and email marketing across divisions, identifying opportunities to improve current practices, running training sessions with divisions, and presenting at knowledge share sessions. Maintain strong relationships with third parties to drive effective content creation. Regularly align with colleagues across marketing to share priorities and drive strategic alignment across media, brand, communications, content, and creative to ensure cohesive omnichannel journeys. Keep informed on the latest innovations in CRM communications and email marketing.

Communication development and management


Conduct the communications planning process to plan content required for new journeys (content blocks, variants). Develop communication content to support journeys and campaigns, ensure alignment with the content strategy and adherence to brand guidelines (tone of voice, visual presentation) and clear differentiation between brands. Manage the development of communication content by third parties, prepare clear briefing documentation, review and approve copy and creative assets, and manage communications to specify updates and revisions. Conduct a templated QA process for all new communications. Develop CRM/SMS templates and standard copy for divisions, with oversight and approval of brand teams. Ensure all templates, assets and copy are stored and tagged correctly to enable effective reuse by divisions. Support divisions to execute CRM campaigns, provide best practice guidance and assist with queries in order to enhance divisional CRM performance.

Reporting, Analytics and Optimisation


Define KPIs to measure success of marketing communications, attending monthly performance review sessions to measure performance against objectives. Monitor performance of marketing campaigns, identify recommendations to optimise future communications. Leverage A/B testing insights to optimise future communications.

What you'll need?

To be successful in the role, we are looking for:
Previous experience in an email marketing or CRM role. Experience with MS Dynamics or other relevant marketing automation/ CRM platforms. Experience in delivering digital omnichannel CRM campaigns (email, SMS), lead nurturing, and journey analytics. Good knowledge of best practices for email optimisation to improve conversion. Experience working with third parties to manage the production of CRM assets. Experience with delivering A/B testing and test and learn strategies. Familiarity with GDPR and data privacy regulations.

Our Company and Benefits

We've been nationally recognised as a 5 star housebuilder since 2010 for supplying high-quality homes for all generations. That's more than any other major housebuilder. It's because we combine the brightest minds, the latest technology, and a genuine commitment to putting customers first. We want the best people in the industry to help us shape the future of building. We have tailored opportunities for apprentices, graduates, experienced professionals and ex-Armed Forces personnel to come and help us stay one step ahead, and build the homes that Britain needs.



Barratt adopts a hybrid way of working which assumes that where roles allow, our office-based colleagues divide their time between working in the office, on our construction sites and sales offices, and working from home, as the role dictates. We recognise the many benefits that an effective hybrid working culture brings to both the Company and our colleagues.



We are building an organisation where anyone with drive and talent can pursue the career they want. We are building a culture where anyone, regardless of gender, race, age, sexuality, disability, background or any other characteristic, can progress and be proud to work for us.


As part of working for Barratt Redrow PLC and specifically for this role we offer:
Competitive Salary Competitive Bonus Scheme Private Medical Cover - Single Cover 26 days' holiday (increase by 1 day for every 3 years' continuous service up to 29 days) Choice of Flexible Benefits * Enhanced Family Friendly Policies