Job Description

MARKETING & CONTENT LEAD

Flexible part-time, full-time, employed or freelance... we want to find the right person.

Based across Parbold & Standish (Hybrid flexibility available)

ABOUT US

We're Just The Place Group - the family behind Ashfield House, The Wayfarer, Problem Child Brewing and Problem Child Events such as Originals Music Festival. Between weddings, food, beer, and brilliant events, everything we do is about bringing people together through heart, quality, and a bit of Northern charm.

We're a small, hands-on team with big ambitions. We've built loved local brands with loyal customers, and now we're ready to make marketing a priority and shout about our achievements to grow our audience, boost bookings, and be recognised for the great work we do. That's where you come in...

THE ROLE

This is a brand-new position with plenty of room to make it your own. You'll be responsible for creating, coordinating, and managing all marketing and content activity across our group - from planning social campaigns to producing wedding showcases, event coverage, and paid ad content.

We're looking for someone who can be both strategic and hands-on: confident taking photos one day, writing press copy the next, and managing an ad campaign by the end of the week.

You'll work closely with our leadership team who oversees group coordination, to build structure, consistency, and momentum across all marketing activity.

You'll be the creative heartbeat connecting all parts of the business, responsible for:

Social Media & Content Planning

Creating and managing a content calendar for all brands (Ashfield House, The Wayfarer, Problem Child Brewing, and events). Planning and posting daily content across Instagram, Facebook, TikTok, Pinterest, and LinkedIn. Maintaining brand personality while adapting tone for each venue. Engaging with comments, DMs, and tagged content to grow community reach. Organising monthly photoshoots or "content days" to capture visuals across site
Photography, Videography & Storytelling

Creating and editing short-form videos (Reels, TikToks, YouTube Shorts) that bring the venues to life. Working with professional photographers and videographers to build a shared content library. Capturing behind-the-scenes moments - from kitchen prep and beer brewing to wedding setups and events.
Campaigns & Advertising

Managing all paid advertising with the support of third party ads manager (Meta and Google Ads). Writing creative copy and producing visuals for digital and print campaigns. Monitoring ad performance, tracking ROI, and reporting results monthly. Working with leadership to plan marketing budgets per venue.
Email Marketing & Automation

Writing and designing email campaigns Managing subscriber lists for each venue and ensuring GDPR compliance. Setting up automated sequences (e.g. wedding brochure downloads, loyalty updates).
Website & SEO

Updating website copy and images regularly across all brands. Ensuring consistency of messaging, tone, and visual identity. Uploading blogs and news stories (e.g. styled shoots, recipes, supplier spotlights). Monitoring Google Analytics and keyword performance.
Events & Brand Representation

Attending events such as wedding showcases, beer festivals, and community days to capture live content. Supporting supplier collaborations and styled shoots (planning, coordination, promotion). Producing post-event reports with photos, engagement stats, and recommendations.
Awards, PR & Partnerships

Identifying and writing entries for relevant awards. Liaising with media and PR contacts to pitch stories and features. Maintaining relationships with local influencers, photographers, and partner brands.
Reporting & Review

Creating a monthly marketing report summarising activity, engagement, enquiries, and ROI. Reviewing data and suggesting improvements based on trends and performance.
ABOUT YOU

You're a creative all-rounder who loves storytelling but you're just as comfortable working with numbers and analytics as you are with words and visuals.

You'll thrive here if you:

Have experience in marketing, content creation, or communications. Can confidently manage multiple brands, platforms, and deadlines. Understand how to turn a busy day on site into great storytelling content. Write well and know how to tailor tone to different audiences. Are confident with Canva, Meta Business Suite, Mailchimp, Wordpress, and basic video editing tools (e.g. CapCut, InShot). Enjoy the balance of creative independence and collaboration. Are proactive and comfortable making things happen without needing constant direction.
WHAT WE OFFER

30,000-36,000 salary (depending on experience) Part time or Full-time, 37.5 hours per week with flexibility Creative freedom and trust to shape the role Opportunity to work across four unique, independent brands A supportive team where ideas are valued and impact is visible Free meals on site during shifts
HOW TO APPLY

Send your CV, a short cover note about why you'd be a great fit, and examples of your creative work (social media campaigns, photography, video, or PR pieces) to info@justtheplacegroup.co.uk.

We can't wait to see how you'd bring our stories to life.

Interviews will take place in January onwards.

Job Types: Full-time, Part-time, Freelance

Pay: 30,000.00-36,000.00 per year

Expected hours: 24 - 37.5 per week

Benefits:

Employee discount Free parking
Work Location: In person