Job Description

About Us

Over Farm is a leading independent destination in Gloucestershire, welcoming thousands of visitors each year to our farm shop, seasonal events, attractions, and experiences. With a 3M annual turnover and a strong local brand, we're looking to build on this success through consistent, strategic marketing.

We're a close-knit, values-led team passionate about food, family experiences, and community engagement.

The Role

We're looking for a creative, organised and commercially minded Marketing Coordinator to deliver and manage day-to-day marketing activity across the business. You'll take ownership of digital campaigns, help increase footfall, grow our visitor numbers and improve customer retention across all of our revenue streams.

Key Responsibilities

Execute marketing campaigns across social media, website and any local media.

Create compelling, on-brand content that drives engagement and conversions

Track and report on KPIs (visitors, ROI, dwell time, campaign performance, etc.)

Work directly with the supervisor to support business objectives

Coordinate design, print, any signage requirements for seasonal activities

Maintain and update the website with current content, vlog posts, and new information

Manage social media scheduling, community engagement, and paid promotions

Maintain a marketing calendar that supports all areas of the business

What Success Looks Like

Measurable increase in footfall and visitor engagement

Campaigns with a strong ROI and consistent performance monitoring

Great consistency in tone, visuals, and brand experience across channels

Skills & Experience

Knowledge

Essential

Basic understanding of SEO, digital advertising, and analytics

Desirable

Familiarity with Gloucestershire's local community and tourism sector

Experience

Essential

2+ years' experience in a marketing or communications role

Experience with social media platforms, Mailchimp (or similar), and Canva

Desirable

Prior work with 'influencers'

Experience in PR

Experience in visitor attractions, hospitality, events, or retail

Skills

Essential

Strong copywriting and visual communication skills

Highly organised with the ability to manage multiple deadlines

Comfortable using web CMS tools (e.g., WordPress or similar)

Experience managing multiple marketing channels

Photography or video-editing skills

Desirable

Confidence with tools like Meta Ads Manager or Google Analytics

Perks & Culture

Be part of a growing, purpose-driven business that values creativity Flexible working options Free or discounted access to events and farm activities Opportunity to grow with the business and develop the role over time
Job Types: Part-time, Fixed term contract
Contract length: 5 months

Pay: 30,000.00 per year

Expected hours: 20 per week

Benefits:

Company events Discounted or free food Employee discount Flexitime Free parking On-site parking Store discount Work from home
Schedule:

Day shift Monday to Friday Weekend availability
Work Location: Hybrid remote in Gloucester GL2 8DB