Job Description

Job Summary

The primary focus of this role is to support the Marketing & Admissions department in executing various marketing strategies and campaigns for the Vida Healthcare group. The role involves assisting with campaigns and events, updating the website, social media content and planning, and assisting with the day-to-day operations of the department.

Professional requirements and experience

Educated to at least GCSE or equivalent (English & Maths are essential)

Minimum of 2 years' experience in a marketing role

Strong IT and analytical skills

Experience of graphic software packages including Canva would be advantageous, as would an understanding of WordPress and Yoast SEO

Experience of applying AI tools to optimise marketing performance

Knowledge and Expertise

Exemplary administration and organisation skills are essential, with strong attention to detail

Have a creative flair in order to produce high quality advertising and promotional material

Have a keen interest, and keep up-to-date with the latest marketing trends

Excellent customer service and inter-personal skills

Strong communication skills; both written and verbal

Capable of prioritising a busy and varied workload with the ability to work on own initiative and as part of a wider team as well as managing multiple tasks simultaneously

Flexible, can-do attitude

Responsibilities

Marketing

Assist in the development of marketing campaigns to include promotional activities across various medias including magazine/newspaper adverts and articles, radio and social media

Build and maintain relationships with key advertising partners, including but not limited to: Your Harrogate, Yorkshire Post and Harrogate Advertiser

Be the point of contact for local community links

Design marketing material and advertising signs

Manage Vida's internal communications platform to staff and other stakeholders

Create social media content; Facebook, X, TikTok and Instagram

Maintain the company's online profile on care platforms, including but not limited to: Carehome.co.uk, carechoice.co.uk, caresource

Engage with staff, residents and families across all three homes to take photographs for internal and external purposes, in accordance with appropriate consent

Submit entries for national and regional awards including, but not limited to: Great British Care Awards, Skills for Care Accolades and Care UK Awards

Plan and organise company events including, but not limited to: regional and national awards, Christmas party, summer social

This job description indicates the main duties and responsibilities of the post. It is not intended as a complete list and may be subject to review periodically.

Job Type: Full-time

Pay: 30,000.00 per year

Benefits:

Company pension Cycle to work scheme Free parking Health & wellbeing programme On-site parking Referral programme Store discount
Education:

GCSE or equivalent (required)
Experience:

Digital marketing: 1 year (preferred) Marketing: 2 years (required)
Work authorisation:

United Kingdom (required)
Willingness to travel:

100% (required)
Work Location: In person