Job Description

Role

- Marketing Coordinator

Overview

Palmers Garden Centre is seeking a proactive and detail-oriented

Marketing Coordinator

to join our Business Development team. This role is ideal for a creative, hands-on marketer who thrives in a fast-paced retail environment and can turn strategy into action across multiple sites.

The Marketing Coordinator will be responsible for delivering our marketing plan, managing digital including social media and in-store promo, and supporting the growth of our customer base and brand presence. They will have two focus areas: Online promotion and instore promotion.

About Palmers

Founded over 114 years ago, Palmers Garden Centre is one of Leicestershire's oldest and most respected family businesses. Still owned and led by the fourth and fifth generation of the Palmer family, we've grown from humble market stalls to three thriving retail sites with over 150 employees.

Our Mission:

- To provide the highest quality products and services across our plants, gifts and restaurants with incredible customer service.

- To bring more customers into the world of horticulture and give them an amazing experience when they enter our stores.

Roles and Responsibilities

- Deliver and operationalise the marketing plan in line with the business development strategy.

- Manage and grow Palmers' social media presence, including community engagement across all channels.

- Create engaging content for social media, email campaigns, and the company website.

- Design promotional materials including in-store signage, digital graphics, and cafe menus.

- Manage and update website content using WordPress and other relevant platforms.

Primary Key Performance Indicators

- Following the marketing calendar and completing on time or earlier.

- Increasing the social media following to above our top competitors.

- Increasing the app sign ups by 10% month on month for first 12 months.

- Increasing the footfall across the 3 sites to pre pandemic levels.

Skills & Experience

Essential Skills:

- Strong graphic design background (portfolio required).

- Proficiency in Microsoft Office, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or other video editing software.

- Preferred - Experience with WordPress or other CMS platforms.

- Practical knowledge of DSLR photography and video production.

Desired Experience:

- Minimum 1 year of marketing experience (retail or hospitality sector preferred).

- Preferred - Degree (2:1 or above) in Marketing, Graphic Design, Event Management, or Business Management.

- Experience within the garden centre, retail, or catering industries is advantageous.

- Experience managing and growing social media accounts and following.

Personal Attributes

- Proactive and self-motivated, with a strong sense of ownership.

- Creative thinker with excellent attention to detail.

- Collaborative team player with clear and confident communication skills.

- Fast learner with a growth mindset and willingness to challenge the status quo.

Key relationships

- Internal

o Business development manager (Line manager)

o Heads of department

o Cafe manager

o Senior leadership team

- External

o Customers (surveying)

o Palmer's contractors.

Role Details

-

Location

: Hybrid (3 days in-office, 2 days remote)

-

Hours

: Full-time, 5 days per week

-

Salary:

From 25,000 (depending on experience)

-

Reports to:

Business Development Manager

Interview process will include:

- Pre-screening phone call

- Interview, role play and task.

o Requirement to bring in examples of previous work

To apply, please email:

-

George@Palmersgardencentre.co.uk

-

Include your CV

and

cover letter to why you think you are right for the role.

-

Include an example of your previous work, including graphic design, video, social media etc.

Job Types: Full-time, Permanent

Pay: From 25,000.00 per year

Benefits:

Cycle to work scheme Employee discount Free parking On-site parking Store discount Work from home
Application question(s):

Are with within 45 minutes of one of our stores.
Education:

A-Level or equivalent (required)
Experience:

Marketing and content creation: 1 year (required)
Language:

English (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Leicester LE19 2BS