Job Description

Purpose of job

We are looking for an enthusiastic and organised individual to join the British Academy of Jewellery as part of the Marketing team. You will be reporting to the Senior Marketing Manager. This role is central to driving student recruitment through targeted marketing and proactive lead generation. With lead generation at its core, this role supports the entire recruitment funnel - from awareness to conversion. The ideal candidate should be able to interpret customer's behaviour and understand consumer psychology but also contribute with original ideas and help increase brand awareness.

Key areas of responsibility

Planning, promoting, and delivering webinars and events to attract prospective students. This includes setting up and optimising registration pages, managing listings (e.g. Eventbrite), driving attendance through targeted campaigns, and ensuring post-event engagement by sending recordings to participants. Drafting and sending recruitment communications, including email campaigns and newsletters that inform, engage, and convert prospects at every stage of the funnel. Drafting and distributing high-value marketing assets, such as blog posts, podcasts, and campaign visuals, to support outreach and website engagement. Building and segmenting databases to enable targeted outreach and track campaign performance in support of recruitment goals. Supporting social media execution, including scheduling and preparing content that aligns with campaign goals and boosts lead engagement. Conducting competitor benchmarking and industry research to support recruitment activity. Saving and naming event images for collateral to support lead nurturing, Managing the marketing inbox to ensure timely, personalised responses to enquiries and inbound leads. Join working groups to support alumni and industry engagement. Help strengthen connections through coordinated communications, database management, and event support. Identify and spotlight alumni stories to generate engaging content for our website, newsletter, and social channels. Support alumni tracking and reporting to demonstrate impact and drive continued engagement.

Digital communication

Marketing emails and analytics, both internally and externally Manual web content management, i.e. editing the website, uploading posts, SEO, updating course pages etc. Managing MTs tasks related to the Podcast (apart from social media posts) Press liaison coordinating

Events

Setting up Eventbrite when needed Liaising with other involved Teams Attending events as BAJ Marketing's representative Working as liaison for any photographers/videographers Event photography when freelancers are not hired (as listed under content creation) Ensuring GDPR compliance for photography etc.

Content creation

Being present on BAJ campuses (in London and the regional campuses when needed) , particularly in the workshops taking photos and videos.

Video editing

Product photography for day-to-day student activity. Event Photography (for smaller events) Photo Editing

Research

Conducting market research exercises, surveys and analytics reporting Preparing reports by collecting and analysing the Sales data Identifying and analysing competitors

Graphic design support

Collaborating with the design team member to produce promotional materials i.e for MailChimp , podcasts, Eventbrite

Person Specification

Education / qualification and training

Degree in Marketing or relevant field preferred but not essential Proven work experience as a Marketing coordinator, Marketing officer or similar role
Knowledge and Skills

Excellent organisational and time-management skills Excellent communication and presentation skills Knowledge of traditional and digital marketing tools Experience with research methods using data analytics software Expertise with SEO/SEM campaigns Solid computer skills, including MS Office, web analytics and Google Suite

Experience

Knowledge of Wordpress or Mailchimp is an advantage Experience with a DSLR is an advantage Familiarity with Customer Relationship Management and Content Management System software

Other requirements

Anticipated Start Date: ASAP Travelling to the various centres: Occasional

Company Benefits

In addition to a competitive salary, you will also receive:

Holidays allowance of 33 days (including Bank holidays)

Company pension scheme

Disclosure and Barring Service Clearance (DBS check)

Our organisation is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff to share this commitment.

This post is exempt from the Rehabilitation of Offenders Act 1974 and therefore applicants are required to declare:

All unspent convictions and conditional cautions All spent convictions and adult cautions that are not protected (i.e. that are not filtered out) as defined by the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (as amended in 2020).
A criminal record will only be taken into account where the conviction is relevant to the position being applied for, and will not necessarily block candidates from employment. Any decision will depend on the precise nature of the work and the circumstances and background to the offence.

Equal Opportunities

British Academy of Jewellery is an Equal Opportunity Employer, committed to diversity and inclusion. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential. The Academy has a diverse workforce that is representative at all job levels.

Job Types: Full-time, Permanent

Pay: 27,008.00 per year

Benefits:

Company pension
Schedule:

Monday to Friday
Work Location: Hybrid remote in London NW1 8AR