Job Description

Icebreaker and Smartwool are looking for an exceptional Marketing coordinator to join our EMEA Marketing team, based in the UK.


We are a portfolio of merino-based, purpose-led apparel brands.


We will motivate consumers to transform their synthetic wardrobe with merino-based, responsible product and brand solutions for the good of the planet and of the people, without compromising performance or comfort.

Let's Talk about the Role

The Marketing coordinator will collaborate with the EMEA Wholesale Marketing Manager and local sales teams to develop and implement wholesale marketing campaigns for icebreaker and Smartwool in Northern Europe, ensuring high-quality execution across all channels and partnerships.

How You Will Make a Difference

Collaborating closely with the EMEA Trade Marketing Manager to develop and implement wholesale marketing campaigns across Northern European countries (UK & Ireland, Norway, Finland, Sweden, Denmark, Iceland) for icebreaker and Smartwool. Partnering with local Sales teams to build and support relationships with strategic wholesale partners Creating comprehensive marketing plans, detailing execution across all channels to drive demand, enhance consumer engagement and increase conversion rates. Leading coordination with third-party agencies to execute seasonal account marketing campaign plans at the local level (in-store setups, events). Monitoring and improving marketing activities and results to increase performance, optimize budget expenditures, and boost sell-through rates. Developing and coordinating bespoke wholesale projects (such as pop-ups and shop-in-shops), to ensure their high-quality execution throughout the year. Tracking and monitoring production budgets to ensure compliance with company-approved figures.

Skills for Success

You should be a proactive and detail-oriented professional with:

The ability to collaborate effectively with cross-functional teams and external partners. The capability to develop and execute comprehensive marketing plans across various channels. An understanding of consumer behaviour and marketing analytics to optimize campaign performance. An expertise in managing budgets and tracking marketing expenditures to ensure financial efficiency. A keen interest in the outdoor and sportswear industry, with a focus on sustainability and circularity.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet.


This is our purpose. It's the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling.


Learn more at vfc.com

What's in it For You

We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together Be part of an iconic lifestyle brand in a multi brand, multi countries organization On site gym offering health and well-being initiatives A discount card with 50% on all VF brands Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.


As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.


If you like what you have read and want to join our team then we would like to hear from you!


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