FIE: Foundation for International Education is a not-for-profit organisation that partners with universities and colleges in the US to deliver immersive study abroad programmes. We provide transformative academic and cultural experiences for undergraduate students in
London, Dublin, Madrid, Barcelona, and Amman
.
The Opportunity
We are seeking a
creative, organised, and globally minded Marketing Coordinator
to join our team in London. This full-time, permanent role offers an exciting opportunity to play a key role in FIE's marketing and student recruitment strategy while gaining valuable experience in international education, digital marketing, and event management.
Position Details
Job Title: Marketing Coordinator
Location: South Kensington (hybrid 2-3 days per week on site upon successful completion of probation)
Salary: 30,000 - 35,000 per annum, depending on experience.
Job Type: Full-time, Permanent
Start Date: January 5th, 2026
Application deadline: 31st October 2025
Interviews: Online, via MS Teams
Role Overview
Working closely with the Director of Marketing, you will:
Support the development and delivery of marketing and student recruitment campaigns
Manage print and digital projects to strengthen FIE's brand identity
Create and schedule engaging online content to connect with students and partners
Play a key role in FIE-led events, particularly the Student Global Leadership Conference, as well as staff, partner, and student-focused activities, from promotion and planning through to delivery and post-event review
Key Responsibilities
Student Recruitment and Lead Management:
Manage prospective student data from study abroad fairs and ensure information is correctly tagged, uploaded, and stored correctly in marketing automation platform (currently Mailchimp)
Work with the team to determine a marketing journey for all audiences.
Design and deploy FIE branded email templates for these journeys
Manage student data collection from inquiring students via direct and online inquiries
Maintain and update the marketing calendar, liaising with colleagues to align on campaign needs
Digital and Print Marketing:
Plan, build, and send email campaigns in Mailchimp, including audience segmentation, A/B tests, automations, and deliverability checks
Maintain clean and compliant contacts lists, manage tags and groups, and document standards for data capture and consent
Deliver a planned and modern social media strategy to engage our key audiences in support of our key marketing deliverables
Support the development and optimization of paid advertising campaigns and other growth initiatives, assisting with research, creative input, and performance tracking
Event Marketing & Coordination
Lead the marketing and communications function for the annual Student Global Leadership Conference:
Pre-Conference:Develop visuals, marketing campaigns, website updates, and promotional materials; liaise with IT and the Conference Committee
During Conference:Manage external contractors, coordinate live event coverage, and oversee logistics such as registration and materials
Post-Conference:Deliver follow-up communications, update online resources, and collect feedback
Support other FIE events, including partner receptions and student activities
Collaboration & Administration
Work closely with global colleagues (UK, Ireland, Spain and US teams) to meet collateral and campaign needs
Maintain project records and marketing databases
Action website updates and ensure program information is accurate and current
Manage promotional items and support colleagues with special requests
Act as Brand Ambassador for FIE, becoming an expert in using FIE's logo, colour palette, designs, typography, and phrasing
Skills and Qualifications Required
Experience with, or strong understanding of, the US higher education market, particularly study abroad
Familiarity with paid digital advertising platforms (Google Ads, Meta, etc.) and ability to contribute to growth marketing strategies
Bachelor's degree (or equivalent professional experience) in marketing or a related field
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) for graphic design and print preparation
Proficiency with email marketing and automation tools such as Mailchimp or similar platforms, including list management, segmentation, template creation, and performance tracking
Excellent written, verbal, and interpersonal communication skills, with the ability to engage thoughtfully with diverse audiences
Experience creating and scheduling engaging social media content using Sprout Social
Strong organisational skills and ability to manage multiple projects under tight deadlines
Proficiency with Microsoft Office, and experience managing data using spreadsheets and databases
Job Types: Full-time, Permanent
Pay: 30,000.00-35,000.00 per year
Benefits:
Paid volunteer time
Sick pay
Work Location: Hybrid remote in South Kensington SW7 4ES
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