Job Description

Marketing Data Analyst

Location:

Hybrid (Brighton or London office)

Salary:

40,000 45,000 (depending on experience)

Contract:

Full-time, Permanent

Drive insight. Influence strategy. Make an impact.

Were looking for a data-savvy and commercially minded

Marketing Data Analyst

to play a key role in optimising our digital marketing performance and driving enrolment growth for our university partners.


You'll be the go-to expert for marketing analyticsleading data collection, reporting, and insight across the full funnel, from lead generation to enrolment. Collaborating with stakeholders across Marketing, Enrolment Services, and University Partnerships, youll turn complex data into clear, actionable insights that directly influence strategy and improve ROI.

What you'll be doing:

Analyse marketing and enrolment data to measure and improve campaign performance Build clear, insightful dashboards and performance reports using Power BI Track key metrics like conversion rates, CPL, and ROI across all digital channels Lead attribution modelling and support lead quality scoring Ensure clean, consistent data across platforms (e.g. Google Analytics, Salesforce, Pardot) Collaborate with teams across the UK and internationally to share insights and best practices Present data-driven recommendations that shape marketing strategies and budget decisions Support the setup of tracking tools (e.g. UTM parameters, goal conversions) Contribute to strategic transformation projects and marketing innovation (including AI)

What we're looking for:

A degree in Marketing, Business, Data Analytics or a related field Strong skills in Power BI and Excel/Google Sheets Experience using analytics platforms (e.g. Google Analytics, Matomo) and CRMs Proven success in campaign performance analysis and multi-channel attribution Strong project management and stakeholder communication skills Ability to simplify complex data into meaningful insights and reports A proactive, collaborative mindset with a passion for learning Experience in B2C or international education is a plus

What youll get in return:

40,000 45,000 salary (DOE) 24 days annual leave + UK bank holidays Care and Connect24/7 wellbeing and mental health support HigherPerksexclusive discounts from top retailers Access to personal development through our learning portal 6% employer pension contributions Generous refer-a-friend scheme (T&Cs apply)

Why join HEP?

At Higher Ed Partners (HEP), we help universities expand access to high-quality, career-focused education. Youll be part of a mission-led team that values curiosity, collaboration, and resultsand where your work has a direct impact on learners around the world.

Our Values

Integrity

We do the right thing, always

Innovation

We challenge the status quo to create better solutions

Results

We are committed to delivering impact and excellence

Teamwork

We believe in the power of collaboration to achieve great things

Ready to turn data into impact?

Apply now and help shape the future of online higher education.