Job Description

Job Title

: Marketing Director

Location:

Blackburn

Type -

Full Time - Permanent (Hybrid 2 WFH days)

Job Profile

Hippo Motor Group is a fast-growing automotive digital retailer and finance/leasing broker. We are seeking an experienced, commercially driven

Marketing Director

to lead and scale our in-house marketing function. This role will take full ownership of a

5m+ annual marketing budget

and be accountable for driving measurable performance across the entire

lead funnel

, from acquisition through to conversion and funded deals.

You will lead a multidisciplinary in-house team across

CRM, SEO, and PPC

, ensuring marketing investment delivers strong ROI, scalable growth, and high-quality leads that convert efficiently.

Key Responsibilities

Strategic & Commercial Leadership

Own and deliver the end-to-end marketing strategy across automotive digital retail, finance, and leasing Full accountability for planning, managing, and optimising a

5m per annum marketing budget

Align marketing strategy with commercial objectives, stock strategy, pricing, and lender relationships Act as a senior commercial stakeholder, influencing growth, profitability, and customer experience Look at other leads lead sources and partnership

Lead Funnel & Conversion Performance

Own the full lead funnel, from first touch through to conversion, completion, and funding Drive continual improvement in

lead quality, conversion rates, cost per lead, cost per sale, and ROI

Work closely with sales, operations, and finance teams to optimise handover points and conversion outcomes Ensure clear attribution and visibility of marketing's impact on revenue

Digital Performance & Acquisition

Lead all performance marketing activity across PPC, SEO, paid media, and on-site optimisation Ensure channels are optimised against clear funnel-stage KPIs Drive testing, experimentation, and continual performance improvement across digital journeys

CRM & Customer Lifecycle

Own CRM strategy across acquisition, nurturing, retention, and remarketing Maximise customer lifetime value through segmentation, automation, and data-led decision-making Ensure all CRM and marketing communications remain FCA-compliant and GDPR compliant

Team Leadership & Development

Lead, mentor, and develop an in-house team of CRM, SEO, and PPC executives based in Blackburn Set clear objectives, performance metrics, and accountability across the team Build a high-performance, commercially focused marketing culture

Brand, Proposition & Compliance

Own brand positioning and proposition messaging across digital channels Ensure finance and leasing offers are clearly communicated, competitive, and compliant Work closely with compliance and legal teams on all regulated marketing activity

Data, Insight & Reporting

Own marketing performance reporting across budget, funnel metrics, and ROI Deliver clear insight into channel performance, funnel drop-off, and conversion opportunities Present performance updates, forecasts, and strategic recommendations to senior leadership

Skills & Experience

Essential:

Senior marketing leadership experience within automotive, financial services, or digital retail Proven experience managing

multi-million-pound marketing budgets

Strong background in performance marketing, CRM, SEO, and PPC Demonstrable success improving

lead funnel efficiency and conversion metrics

Commercially astute with strong analytical and data interpretation skills Experience leading and developing in-house marketing teams

Desirable:

Experience in automotive finance, leasing, or brokering Strong understanding of FCA-regulated marketing environments Experience aligning marketing performance with sales and operational teams

Personal Attributes

Highly commercial and metrics-driven Strong focus on lead quality, conversion, and ROI Confident, credible leader with a hands-on mindset Comfortable operating in a fast-paced, high-growth business

What We Offer

Senior leadership role within a growing automotive digital retailer Ownership of a significant marketing budget and funnel performance Opportunity to shape and scale a best-in-class in-house marketing team Competitive salary and benefits Office-based role at our Blackburn headquarters
Job Type: Full-time

Pay: 80,000.00-85,000.00 per year

Benefits:

Additional leave Company events Company pension Employee discount On-site parking Referral programme
Experience:

Marketing: 4 years (required) PPC: 4 years (required) Digital Marketing: 4 years (required)
Work Location: In person