Job Description

Marketing Director (FTC Maternity Cover) - Popeyes UK, Ealing HQ

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We're looking for a Marketing Director to join Popeyes UK on a fixed term maternity cover contract. Popeyes UK is scaling fast, building brand fame across the country, and recognised as one of the Top 50 Best Places to Work. As we continue growing at pace, we need an experienced marketing leader who can keep our momentum strong.


The Marketing Director is responsible for leading the execution of Popeyes UK's brand and marketing strategy, ensuring high-quality, insight-led delivery across all channels. This role oversees national campaigns, digital and CRM activity, PR, social, media planning and local restaurant marketing, turning strategy into outstanding and commercially effective execution.


If you know how to turn strategy into culturally relevant, insight-led campaigns and lead a high-performing team with energy and clarity, this is your chance to shape one of the most exciting brands in UK QSR.

What You Will Do Here

Lead the execution of the UK marketing plan, turning strategic priorities into actionable plans and channel activation Deliver integrated campaigns across brand, media, PR, social, CRM, digital and local marketing Oversee media planning, buying and optimisation to improve reach, efficiency and commercial return Drive digital and CRM performance to increase guest acquisition, engagement and retention Lead marketing for new restaurant openings to ensure strong awareness, footfall and early trading performance Manage and elevate agency performance to deliver high-quality creative and seamless execution Work cross-functionally with Operations, Property, Delivery, Finance and Commercial to ensure smooth campaign delivery Lead and develop the marketing team to maintain pace, quality and brand excellence

What You Will Have Done

Delivered senior marketing leadership in QSR, retail, hospitality, FMCG or similar fast-moving sectors Led integrated, multi-channel campaigns that drive both brand and commercial results Managed media strategy, digital performance and data-driven decision making Effectively led teams and agency partners with clarity and pace Managed significant budgets and complex workstreams Embedded DE&I within marketing delivery, team culture and creative partnerships

Benefits

Competitive salary plus bonus scheme Salary sacrifice car scheme via Tusker Private healthcare and life assurance 33 days holiday including bank holidays plus your birthday off Leadership development and career progression Wellbeing and lifestyle benefits through our platform Gym discounts and cycle to work scheme

At Popeyes, everyone counts. Inclusivity and respect sit at the heart of who we are, and we strive to create a place where everyone can be their true self. That's why we assess each application on the aptitude to do the job - and nothing else.