Job Description

Marketing Director

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Marketing

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Huddersfield (Head Office)

Mamas & Papas (Head Office)

Colne Bridge Road,

Huddersfield,

West Yorkshire

HD5 0RH

Overview

The Marketing Director is the guardian, catalyst and growth engine of the Mamas & Papas brand. You will own the customer journey from awareness to advocacy, supporting profitable and sustainable delivery of our product, category & channel growth missions, while building, protecting, and elevating the brand's reputation, emotional connection, and salience with customers. You will balance short-term commercial performance with long-term brand equity within our omnichannel, global & ambitious business.

Key Responsibilities including:

Brand Strategy & Guardianship:

Shape & advance the brand to fuel impact, grow equity, & unleash creative innovation.*

Category & Product Marketing Excellence:

Create customer-focused, globally resonant product marketing that brings innovations to life & drives commercial impact*

Channel Marketing Leadership:

Drive integrated marketing that fuels growth, builds advocacy, & ensures every customer touchpoint amplifies the brand.*

Social Media and Influencer Impact:

Own an always-on social & creator strategy that grows reach, deepens authenticity, enhances brand perception & drives insight-led action.*

Creative & Content Excellence:

Drive impactful, audience-focused creative across all channels, unifying the brand story, fostering innovation to elevate reach, engagement & performance.*

International Marketing Alignment:

Lead global marketing to grow the brand through culturally tuned, partner-aligned campaigns.*

Customer & Shopper Insightfulness:

Leverage consumer & market insights to adapt the brand & convert understanding into advantage.*

PR & Communications:

Ensure clear, aligned communication that inspires trust, safeguarding the brand at every touchpoint.*

Partnership & Community Engagement:

Build strategic partnerships & community initiatives that amplify reach, boost credibility, & fosters brand advocacy.*

P&L and ROI management:

Drive profitable marketing across all channels with clear, data-led performance accountability.*

Team & Culture:

Build & lead a high-performing marketing team, driving accountability, collaboration, and innovation whilst retaining & attracting top talent.*

Why Join Us?

Be part of a purpose-driven, innovative brand with a global footprint & greater aspirations. Lead impactful marketing initiatives that shape the future of nursery products. Cement a career-defining role, taking an already strong heritage brand & making it famous, loved & significantly impactful to an incredible global community of new, hopeful & expectant parents.

To Apply:

If you are a visionary, impactful marketing director, passionate about building brands that make a difference in families' lives, holding the above key requirements, we would lov