Job Description

Job Title:

Marketing Director

Grade:

Director

Location:

Central London

Employment Type:

Full-Time, Permanent (Start Date: January 2026)

About BIP UK

BIP UK is a leading consulting firm, recognised among the Financial Times UK's Leading Management Consultants 2025, and part of one of Europe's fastest-growing international management consulting groups. We partner with leading organisations across industries to deliver strategic transformation, innovation, and digital enablement. Our consultants combine deep sector expertise with pragmatic problem-solving to help clients achieve sustainable growth and competitive advantage.

Role Overview

As we continue to scale our UK presence, we are seeking a Marketing Director to shape and execute our UK marketing and brand strategy in line with BIP Group's ambitious growth agenda. This individual will play a pivotal role in elevating our brand, building market presence, generating demand, and positioning BIP UK as a thought leader in the consulting industry.

Key Responsibilities

Strategic Marketing Leadership

Define and execute the UK marketing strategy in alignment with BIP Group's global vision. Develop a clear brand positioning and thought leadership agenda for the UK consulting market. Partner with senior leadership to support business development and client acquisition goals.

Brand & Communications

Enhance BIP UK's visibility across priority sectors through PR, media, and content campaigns. Lead thought leadership initiatives, including whitepapers, client events, and speaking opportunities. Ensure brand consistency across all UK communications and collateral.

Digital & Demand Generation

Drive digital marketing campaigns (social, web, SEO, email) to generate qualified leads. Oversee content strategy and campaign analytics to ensure measurable business impact. Manage and optimise the UK website, digital presence, and marketing automation tools.

Events & Partnerships

Design and deliver high-impact client events, conferences, and roundtables. Build partnerships with industry bodies and networks to expand market reach.

Team & Budget Management

Lead and mentor a marketing team, fostering creativity, innovation, and accountability. Manage the UK marketing budget, ensuring effective use of resources and ROI measurement. Collaborate with global marketing peers to share best practices and align on brand strategy.

Required Skills & Experience

Proven experience as a Marketing Director or Head of Marketing within management consulting, professional services, or B2B services. Strong track record in strategic marketing, brand building, and demand generation. Deep understanding of the UK consulting market and buyer behaviour. Demonstrated success in content-driven marketing, PR, and thought leadership campaigns. Experience managing agencies, budgets, and cross-functional stakeholders. Excellent communication, influencing, and leadership skills.

Why Join BIP

At BIP, we believe in thinking and acting differently. We empower our people to shape their own future, create long-lasting value, and go further together. As Marketing Director, you will have the opportunity to build and scale the marketing function of a high-growth consulting firm, work closely with senior leadership, and make a visible impact on the growth and positioning of BIP UK within the consulting industry.