Job Description

Job Overview

We are seeking an experienced and dynamic Director of Marketing to lead our marketing team and drive our brand's growth. This pivotal role requires a strategic thinker with a strong background in B2B marketing, project management, and digital marketing. The ideal candidate will possess exceptional leadership skills and a passion for developing innovative marketing strategies that resonate with our target audience.

Duties

Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement. Oversee the execution of marketing campaigns across various channels, including email marketing, social media, and Google Ads. Manage the marketing team, providing guidance, support, and training to ensure high performance and professional development. Conduct market analysis to identify trends, customer needs, and competitive landscape to inform strategic decisions. Utilise SEO best practices to optimise website content and improve search engine rankings. Collaborate with cross-functional teams to align marketing initiatives with overall business objectives. Create compelling copy for various platforms, ensuring consistency in messaging and tone. Manage the company's WordPress site, ensuring it is up-to-date and user-friendly. Analyse campaign performance using Google Analytics and Microsoft Excel to provide actionable insights for continuous improvement. Prepare presentations using Microsoft PowerPoint for internal stakeholders and external partners.

Skills

Proven management experience with strong leadership capabilities. Proficient in SEO techniques and digital marketing tools such as Google Ads and Google Analytics. Excellent project management skills with the ability to prioritise tasks effectively. Strong proficiency in Adobe Photoshop for creating engaging visual content. Solid understanding of social media management strategies across various platforms. Exceptional communication skills in English, both written and verbal, with strong copywriting abilities. Advanced knowledge of Microsoft Office applications including Excel and PowerPoint. Strong analytical skills to interpret data and make informed decisions. Time management skills with a focus on organisational efficiency in a fast-paced environment. Familiarity with IT concepts relevant to digital marketing operations. We invite qualified candidates who are passionate about driving results through innovative marketing strategies to apply for this exciting opportunity as we continue to grow our brand presence in the market.
Job Type: Full-time

Pay: 41,500.00-42,500.00 per year

Work Location: In person