Job Description

Join one of the fastest-growing B2B media companies in the UK!


Salesforce Ben is the go-to media hub for Salesforce professionals worldwide, and we're seeking an energetic and ambitious marketing leader to join the team as we continue to scale.


Over the past 11 years, Salesforce Ben has grown into a media powerhouse in the Salesforce ecosystem, engaging millions of Salesforce professionals every month with fresh content, industry insights, and events. With a vibrant culture driven by passion, creativity, innovation, and growth, we're revolutionising the way technology professionals interact with content.


As our marketing leader, you will be responsible for leading the team and the day-to-day marketing efforts of SF Ben, including owning email, social, events, and our own marketing campaigns.


Salesforce Ben is a bootstrapped company with over 35 employees located around Europe, and an office based in Shoreditch, London. As we have no investors, we focus on sustainable, long-lasting growth and company fundamentals, ensuring the well-being and professional growth of our employees.


Salary 70,000-80,000

Responsibilities

Marketing Strategy:

Develop, articulate, and execute a comprehensive marketing strategy for SFB and its sister companies, NowBen and LabClub, ensuring alignment with overall business goals and growth objectives.

Marketing Campaigns:

Translate strategic vision into actionable marketing plans, campaigns, and initiatives that drive reader acquisition, engagement, and retention.

SFB Day-to-Day:

Execute and optimise our day-to-day running of the business, including sending email campaigns, and social media content.

Salesforce Events:

Support the Events Leader in growing the events business, ensuring each event has a proper marketing campaign attached to reach required goals.

Website:

Work alongside our Platform Owner to ensure the website is optimized for user experience and drives continuous audience growth.

Data and Analytics:

Establish and lead a data-driven marketing team by defining KPIs, measuring campaign performance, and continuously optimizing initiatives based on insights.

Lead the Marketing Team:

Lead and mentor a team of marketing specialists, ensuring clear goal-setting, performance evaluation, and professional development.

Establish Cross-Team Partnerships:

Work with the Content, Sales and Services Delivery teams to ensure marketing initiatives align with SFB's North Stars.

SFB's Brand:

Manage the company's brand image, ensuring consistency in messaging, branding, and visual identity across all marketing channels.

Marketing Technology:

Oversee the implementation and optimization of marketing technology tools (including Hubspot and Parse.ly) to enhance marketing efficiency.

Requirements

The ideal candidate must have:

Excellent written and verbal communication skills. 5+ years experience leading a marketing team. Proven track record of developing, managing and executing marketing campaigns across B2B companies. Experience with analytical tools and a track-record of making data-driven decisions. Good relationship-building skills, with the ability to liaise effectively both internally and externally. Strong organisation skills with meticulous attention to detail. Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals. An excellent understanding of media KPIs, and mentoring a team to reach these goals.

Benefits

Quarterly bonus. Vitality health insurance. All equipment provided. 4 volunteer days per year Flexible working policy, with the potential to work abroad. Regular team activities and socials. * Annual desk budget.