Marketing Director

Maidstone, ENG, GB, United Kingdom

Job Description

Marketing Director - Events & Publishing



As

Marketing Director

, you will set the vision, strategy, and execution for marketing across our events and publishing portfolio -- spanning international conferences, awards, webinars, summits, and digital media platforms.

You'll be responsible for

driving brand growth, audience engagement, and commercial success

by delivering multi-channel campaigns that attract delegates, sponsors, advertisers, and readers. Acting as the strategic lead for marketing, you'll oversee planning, budgets, data-led insights, and team performance to ensure all activity supports revenue objectives and strengthens our position as a global leader in B2B media and events.

This is a hands-on, senior leadership role where you'll be expected to combine

strategic thinking

with

operational delivery

-- shaping campaigns while also inspiring and guiding your team to execute at pace.

Key Responsibilities



Lead the

end-to-end marketing strategy

across events, publications, and digital platforms. Oversee the planning, delivery, and optimisation of integrated campaigns (email, SEO, PPC, social media, content marketing, partnerships). Drive

audience acquisition and retention

, with a focus on senior decision-makers and international markets. Partner with sales, editorial, and event directors to align marketing with commercial and editorial goals. Manage and mentor a growing marketing team, ensuring efficient use of budgets, resources, and timelines. Oversee the development and optimisation of websites, content hubs, and digital platforms. Use

data and analytics

to measure performance, report results, and refine strategy for maximum ROI. Act as a

brand guardian

, ensuring consistency and quality across all marketing outputs. Represent marketing at a senior level internally and externally, building strong relationships with stakeholders, sponsors, and partners. Stay ahead of

industry and digital trends

, adopting innovative approaches to audience engagement.

What We're Looking For



You'll thrive in this role if you:

Have proven experience leading marketing in

events, publishing, or B2B media

. Bring strong

commercial acumen

-- with a track record of driving delegate registrations, subscriptions, sponsorships, or advertising revenue. Are highly skilled in digital marketing, with knowledge of tools such as Adestra/HubSpot, Google Analytics, SEO, PPC, paid social, and content platforms. Can balance

strategic leadership with operational execution

, managing both big-picture planning and day-to-day delivery. Know how to use

data and insight

to inform decisions, segment audiences, and optimise campaigns. Are confident managing budgets, timelines, agencies, and cross-functional teams. Communicate with impact and can build strong relationships at senior levels. Are open to occasional UK and international travel. Are proactive, innovative, and thrive under pressure in a fast-paced, entrepreneurial environment.

Why Join Us?



This is a unique opportunity to play a pivotal role in shaping the future of a

growing international media and events business

. You'll enjoy the autonomy to build strategy, the resources to innovate, and the platform to make a measurable impact across a global audience.

Job Types: Full-time, Permanent

Pay: 37,000.00-50,000.00 per year

Benefits:

Canteen Casual dress Company events Free parking On-site parking Private medical insurance
Work Location: In person

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Job Detail

  • Job Id
    JD3621156
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Maidstone, ENG, GB, United Kingdom
  • Education
    Not mentioned