Job Description

Position Overview

As Director of Operations & Marketing for our

Map App

in the UK market, you will lead our expansion and user growth strategy. You will be responsible for driving user acquisition, retention, and monetization, ensuring strong product-market fit and operational excellence. This role is ideal for a strategic and hands-on leader who can build markets from the ground up.

Key Responsibilities

Market Expansion & Strategy

Define and execute the go-to-market strategy for the UK region Build strategic partnerships across government, transport, retail, and mobility sectors

User Growth & Operations

Lead user acquisition, engagement, and retention strategies across paid, organic, and community channels Explore monetization opportunities including advertising, subscriptions, and mobility services

Brand & Marketing

Oversee UK marketing initiatives: branding, PR, campaigns, and influencer partnerships Strengthen brand presence and customer engagement through local insights and storytelling

Cross-Functional Collaboration

Work closely with product, engineering, and design teams to localize the product experience Provide market feedback to shape the roadmap and support product iteration

Team Building

Hire, manage, and scale a high-performing UK-based team across operations, marketing, and support Set clear KPIs, team goals, and performance reviews

Data-Driven Optimization

Develop and monitor key market metrics Run experiments and A/B tests to improve acquisition, retention, and conversion

Qualifications

Experience

: 5+ years in mobile app growth, marketing, or operations within location-based or map platforms (e.g., Google Maps, Apple Maps, Waze)

Proven Market Launch

: Demonstrated success in launching and scaling business in a new market

Language

: Fluent in English; Mandarin is a plus

Business & Tech Understanding

: Familiarity with app performance metrics, user funnels, and cross-functional product collaboration

Education

: Bachelor's degree or above in Business, Marketing, Engineering, or related field

Personal Traits

: Goal-oriented, hands-on, highly adaptable, and entrepreneurial mindset
Job Type: Full-time

Pay: From 120,000.00 per year

Benefits:

Company pension Free parking On-site parking Private dental insurance Private medical insurance Transport links
Application question(s):

Do you have direct operation/marketing experience in map app software? Please briefly describe.
Work Location: In person