Job Description

Description

The Marketing Director: Product, Partner and Enablement is responsible for defining and executing a unified global Product Marketing Strategy that elevates the company's digital ERP platform and AI innovations within the Manufacturing and Distribution sectors. This includes crafting compelling product narratives, enabling sales and channel teams with value-driven tools and training, and driving partner engagement through scalable marketing programs. The role also entails leading a high-performing global team, fostering cross-functional collaboration, and spearheading transformational initiatives that align with SYSPRO's growth and acquisition strategy.

Key Responsibilities

Product Marketing

Define and execute a global product marketing strategy for SYSPRO's digital ERP platform for Manufacturing & Distribution and AI innovations. Craft compelling product narratives and value propositions tailored to Manufacturing and Distribution industries in the mid-market. Launch products with go-to-market plans that span messaging, competitive insights, sales tools, and content assets.

Partner & Channel Marketing

Provide oversight of a small team that will: Build and scale marketing programs that activate and grow strategic channel partners and newly acquired partners. Collaborate with regional partner leaders to co-create and deliver campaigns, joint events, and market development initiatives.
Reinforce SYSPRO's partner value proposition to attract, onboard, and enable a modern channel ecosystem.

Sales & Channel Enablement

Provide oversight to a lead that will: Design and deliver enablement frameworks for direct and indirect sales teams across regions. Build tools, playbooks, training, and AI-powered sales readiness materials aligned to our value selling model.
Champion continuous feedback loops from sales into product and marketing.

Leadership & Transformation

Lead, mentor, and inspire a globally distributed team across multiple time zones, fostering a high-performance culture rooted in collaboration, accountability, and continuous growth. Create and execute a unifying vision for a previously siloed team; drive transformation aligned with SYSPRO's GTM and acquisition strategy. Test bold ideas; run with rapid experimentation, guerrilla campaigns, and innovative content strategies.

Skills, Knowledge and Expertise

Bachelor's degree (or equivalent) in Business Administration, Marketing or Communications 10+ years of experience across B2B SaaS or ERP marketing, with leadership roles spanning product marketing, partner/channel, and sales/channel enablement. Proven ability to unify and transform marketing functions to drive global growth Strong GTM experience in mid-market segments, ideally across Americas and UK. Demonstrated creativity in executing guerrilla, experiential, or AI-powered marketing initiatives. Exceptional communicator and collaborator, able to bridge product, sales, and marketing teams. Strategic thinker with hands-on execution experience.

Benefits

Competitive fixed and variable reward package Hybrid work Internatioanl travel Coaching and mentorship

About SYSPRO

SYSPRO is a leading, global Enterprise Resource Planning software provider that was established in 1978. SYSPRO specializes in key manufacturing and distribution industries. With a strong commitment to channel partner growth and offices in the United States, Canada, Africa, the UK, Asia, and Australasia, SYSPRO customers are backed by a team of global experts who drive maximum value out of IT systems and business solutions. When you work at SYSPRO, it's more than just a job. You are part of a global force that uses innovation to enhance the way businesses operate. And we have fun doing it.