Job Description

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Minimum qualifications:

Bachelor's degree or equivalent practical experience. 8 years of experience in digital or offline advertising. Experience with Marketing Mix Modeling (MMM).


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Preferred qualifications:

Experience working in a consultative capacity within MMM to synthesise customer actions and recommendations. Experience managing with and influencing decision makers, with excellent customer-facing, consultative, and communication skills. Experience in one or more areas of sales effectiveness, brand health/tracking or audience measurement. Knowledge of ad effectiveness and brand measurement ecosystem. Understanding of the digital ad ecosystem and recent privacy changes. Excellent people management and presentation/influencing skills.

About the job

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As a Marketing Effectiveness lead, you will be responsible for helping advertisers measure the effectiveness of Google media through Marketing Mix Models. With the knowledge of Marketing Mix Modeling (MMM), you will combine domain knowledge with understanding of Google products to help measure and understand the value of marketing investments overall, and with Google specifically.


You will utilize your understanding of industry practices, digital media trends, abilities and convince advertisers to take the necessary actions to properly determine brand, media customer value, and channel impact.


You will also lead relationships with critical third-party measurement partners to ensure Google media is measured accurately, deliver actionable insights to customers, and advance innovations in the industry. You will partner across Google Sales, Marketing and Go-to-Market teams to educate Google promoters on measurement, bring new products to market, and publish Thought Leadership.

Responsibilities

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Identify business growth opportunities within the market and for customers and work with internal stakeholders to determine and drive the business growth, potential of opportunities, and marketing efficiency, and the incremental investment recommended to achieve customer business outcomes. Develop and activate strategies for providing direct consultative measurement support to Google UK's largest advertisers and the sales teams who manage them. Partner with cross-functional teams to accelerate adoption of measurement solutions, identify opportunities for product innovation and partnerships to drive industry engagement around this measurement evolution. Uncover measurement-related challenges, and develop bespoke solutions across stakeholders to drive business growth and convince advertisers to apply learnings, insights, and recommended actions. Drive advancement of high-quality MMMs for customers and lead relationships with third-party MMM vendors and agencies in coordination with our Sales teams and advertisers. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.