Harmony Auto, an automotive dealership partnered with BYD since 2023, specialises in the sale of new energy vehicles. We are committed to providing intelligent and green travel services, contributing to emissions reduction and sustainable development. We also aim to provide customers with high-quality travel experiences that promote harmony between humans and vehicles.
The Role
Harmony Auto is seeking an experienced Marketing & Event Specialist to join our growing team. This role will support the Head of Marketing in delivering BYD Harmony Auto's marketing and promotional initiatives in line with BYD standards. The role will be responsible for planning, executing and evaluating marketing activities and events that enhance brand visibility, support sales performance and strengthen customer engagement.
Role & Responsibilities:
Develop and submit a detailed monthly marketing strategy plan each month, outlining monthly activities that meet manufacturer requirements and business objectives
Coordinate with Business and Finance departments for timely submission and approval of marketing activity plans and expense forecasts
Manage marketing expenses in strict accordance with the approved annual budget and financial systems
Maintain and update the company's online promotional platforms weekly and monthly in alignment with the marketing calendar
Ensure manufacturer-driven online promotions are implemented in-store within 24 hours
Create and produce brand and vehicle related images and videos that adhere to manufacturer Corporate Identity standards.
Plan and deliver brand and customer events that enhance brand awareness and support dealership sales and after-sales activities
Collaborate closely with sales and aftersales team to produce and update BYD specified in-store promotional materials within a one-week cycle.
Oversee material quality, installation, and visual compliance, ensuring brand presentation
Develop and maintain a standardised vehicle delivery ceremony process to ensure a premium customer experience.
Prepare and distribute delivery materials and capture delivery photos and videos for internal communication and record-keeping.
Qualifications and Skills:
Bachelor's degree in marketing, Graphics design or related fields.
Familiarity with tools like Adobe Illustrator, Canva, Sketch or Figma for creating graphics and visual Content
Ability to design promotional materials (flyers, posters, social media graphics)
Proven experience in marketing, communications or event coordination, ideally within the automotive industry.
Strong understanding of brand and visual compliance, particularly with manufacturer (OEM) marketing standards
Proficient in digital content creation, including basic video and image production.
Excellent organisational and planning skills, with the ability to manage multiple deadlines and activities simultaneously.
Proficient in Microsoft office, and familiar with digital marketing tools and social media platforms
Excellent communication and interpersonal skills.
Ability to work in a fast-paced environment and manage multiple priorities.
Willingness to travel between different sites.
Benefits
25 days of annual leave + bank holidays
Workplace pension
Working Hours: Monday to Friday, 09:00 - 18:00
Equal Opportunities Statement Harmony Auto UK is committed to fostering a diverse and inclusive workplace where all individuals are valued and respected. We are an equal opportunity employer and we aim to ensure that all employment decisions are taken without reference to irrelevant or discriminating criteria. We welcome applications from candidates of all backgrounds and experiences, and are dedicated to creating an environment where everyone can thrive and reach their full potential.
Data Privacy Statement Harmony Auto UK collects and processes personal data as part of our recruitment process in line with our data protection obligations. This may include information provided in your CV, application form, interviews, and right to work documentation. Your data will be used solely for recruitment purposes and may be shared with relevant internal teams or background check providers as needed. All personal information will be stored securely and automatically deleted after 12 months unless we are informed otherwise. By applying, you consent to us contacting you regarding your application.
Job Type: Full-time
Pay: From 33,000.00 per year
Work Location: In person
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