Job Description

Job Title Marketing Executive
Department Marketing and Commercial
Direct Reports N/A
Reports to Community and Fan Engagement Manager
Location Cobdown Park, Station Road, Aylesford, Kent, ME20 6AU
Working Pattern 40 hours per week to include some evenings and weekends
Level of DBS Enhanced Child Barred List
About Us:
London City Lionesses are part of the Kynisca group, setting a vision and building an infrastructure in which all the players and staff can thrive.
Owned by Michele Kang, our vision for Kynisca is to:
1. Become the most pre-eminent sports organisation in the world;
2. Have a high-performance culture of winning on and off the pitch;
3. Train women as women; and
4. Motivate and inspire the next generation of girls and women.
Our Values:
We Lead The Way | We Dream Big | We Get it Done | We Innovate | We Inspire our Community
Role Purpose:
The role of the Marketing Executive is to play a pivotal role in planning, coordinating, and delivering high?quality community?focused events that grow the London City Lionesses' presence across schools, local organisations, and wider community groups.
This role will also support the creation of innovative and entertaining matchday experiences, including management of the Family Fanzone, ensuring our supporters enjoy a seamless and memorable experience every time they visit.
The ideal candidate will be a highly organised, proactive self?starter with excellent event?planning skills, strong stakeholder communication abilities, and the confidence to troubleshoot on the spot.
Main Duties/ Responsibilities
1. Community Events & Engagement

• Lead the planning, organisation, and delivery of community?focused events, including school visits, football festivals and local partnership events.
• Liaise with schools, clubs, and community groups to design events that promote the Club's values and inspire the next generation of girls and women.
• Manage end?to?end logistics: scheduling, communications, equipment preparation, staffing, risk assessments, and on?the?day delivery
• Coordinate player appearances in the community, ensuring events run smoothly and represent the Club to the highest standard.
• Maintain accurate records of community interactions and partner engagements using CRM tools
• Act as an on?the-ground problem solver at events, handling unexpected challenges calmly and professionally
• Serve as a key contact for supporters, supporters groups, and the community, ensuring their needs are prioritised and feedback acted on.

2. Matchday Experience & Fanzone Management

• Collaborate with the Brand & Marketing Manager and Community & Fan Engagement Manager to deliver engaging and entertaining matchday experiences that drive satisfaction and retention.
• Lead the planning and operation of the Family Fanzone at all home matches, acting as the main point of contact for suppliers, activity providers, and partner activations.
• Oversee event setup, staff coordination, safety checks, activity delivery, and real?time troubleshooting.
• Support pre?match communications and coordination of matchday volunteers, mascots, flag bearers, and ball assistants.
• Track matchday performance and fan feedback, recommending improvements for future games.

3. Event Administration & Reporting

• Track and manage event budgets, invoices, and spend in line with department policies.
• Monitor performance of community events, matchdays, and activations, drawing insights to support continuous improvement.
• Maintain precise and organised documentation of conversations, activities, schedules, and event outcomes.

4. Other ad-hoc duties as assigned from time-to-time by management
Club Accountabilities
1. To comply with all Club policies, procedures and practices and carry out your role diligently and in the best interests of the Club
2. To lead with a proactive, high-performance mindset and actively contribute to a winning culture on and off the pitch
3. To behave in a manner consistent with Club values and policies
4. To ensure compliance with all relevant legal, regulatory, ethical and social requirements.
5. To keep confidential any information gained regarding the Club and its personnel.
What we are looking for
Qualifications and Training

• Degree (or equivalent) in marketing, events, or a related field.

Knowledge, Skills and Experience
Essential
Proven experience planning, coordinating, and delivering events (community, sports, or education settings strongly preferred).
Ability to manage multiple detailed projects simultaneously, from concept through to delivery.
Strong organisational and logistical skills -- able to remain calm, solution?focused, and decisive under pressure.
Experience working with a wide range of stakeholders (schools, community groups, partners, suppliers).
Strong communication and interpersonal skills, with confidence in leading on?site event operations.
Customer-first mindset and the ability to manage relationships with multiple stakeholders.
Passion for women's football and commitment to growing the game.
Desirable
Experience using CMS/website platforms, email marketing tools, and campaign measurement tools such as Google Analytics.
Basic design skills (Adobe or Canva) for event collateral.
Experience using CRM systems to log interactions and track engagement.
Characteristics
Highly organised, detail?oriented, and proactive.
Confident delivering events in busy, fast?paced environments.
Comfortable problem?solving and making decisions under pressure.
Strong people skills with a community?first mindset.
Entrepreneurial, creative, and willing to embrace new ideas and approaches.
Passionate about women's football and broader women's sport culture.
Entrepreneurial spirit and ability to deal with matrix stakeholders & ambiguity.
High standards of personal integrity and EQ.
Comfortable and able to work on own initiative
Has a learning mindset; is keen to continue their self-development and keep up to date with best practice and learning opportunities
Continually seeks to improve efficiency and performance
Seeks out and embraces new ways of thinking and working - not afraid to fail.
London City Lionesses is committed to safeguarding, health and safety, and equality, diversity, and inclusion. We prioritise the welfare of children and vulnerable adults, the well-being of all staff and visitors, and fostering an inclusive environment where everyone feels valued and supported. These responsibilities are shared by all staff and volunteers, with safeguarding, safety, and inclusivity being collective priorities.
All staff are required to adhere to the Club's policies, complete relevant training, and actively contribute to maintaining a safe, inclusive, and welcoming environment. This includes timely reporting of concerns, compliance with health and safety regulations, and upholding the Club's zero-tolerance approach to discrimination.
For certain roles, additional checks, such as Disclosure and Barring Service (DBS) checks or health assessments, may be required. Applications must include a fully completed application form; CVs alone will not be accepted. All candidates will be assessed on merit and their alignment with the Club's values.

Skills Required