Job Description

APPLY NOW

Applications must be submitted to the following link - https://www.fclg.co.uk/Form/Internal ,alternatively head to our website and join our talent network.

Marketing Executive

Salary :

Competitive

Company pension scheme. Hours of Work: Mon - Friday Place of work, Avonbury Business Park Bicester (OX26 2UA) Holiday Entitlement: 24 days (increasing by one day after two years' service to a maximum of 28) + Bank Holidays.

Benefits

opportunity to join:

Travel Insurance Private Medical Insurance Group Life Assurance Critical Illness Insurance Car Discount Scheme Eye tests Vouchers

Job Purpose/Summary

The purpose of this role is to implement effective marketing strategies to enhance the promotion of the company's services and brand to promote financial growth. The role will involve reviewing and monitoring industry trends to identify potential opportunities.

The role will include ongoing social media management and promotion, maximising client experience and ensuring the brand image is consistent across all areas of the organisation.

Essential/ Desirable skills

Experience in a marketing role is desirable. Bachelor's degree in marketing or CIM qualification is desirable . Excellent project management skills - managing multiple projects ensuring quality of work and that deadlines are met. Strong analytical skills to ensure decisions are data driven. Experience using Adobe creative suite including photoshop, illustrator and InDesign. Self-motivated and able to develop strong working relationships with clients and key stakeholders. Excellent knowledge of marketing principles and strategies including branding expertise and understanding the brand identity and ensuring designs align with this. Skills in creating engaging content. Creative thinking and ideas driven. Familiarity with web design principles and layout.

Key responsibilities

Plan and execute a short term and long-term marketing strategy. Market FCLG in line with the companies ethos, mission and principles. Increase marketing touch points with existing clients, these must be effective and of value. Use marketing techniques to reach prospective new customers. Generate new leads through well thought out marketing material and sensible approaches. Increase FCLG's presence within the local communities. Develop and oversee the digital and social media strategy and policy ensuring consistency and alignment with the brand image and values. Create and upload all content for social media platforms including but not limited to LinkedIn (company and Senior Management as required), Instagram and Facebook using connections and tagging to increase social media presence and interaction. Create the layout and designs for the company website and liaise with the IT Development team to facilitate these updates and changes, consideration may need to be given to client branding. Create internal and external newsletter/comms ensuring these include relevant and valuable content. Create brand awareness and look at opportunities to promote in relevant media - trade associations, trade press. Work with the team of Directors to support with Client Relationship Management and meetings. Work with the Head of HR to improve recruitment branding and adverts enabling us to attract a wider talent pool of potential candidates. Review our current customer experience (at both sites) and explore ways to enhance this through communication, marketing and branding. Ensure the customer experience is delivered at the highest level and is consistent across all touchpoints. Monitor brand perception and implement strategies to continue to enhance brand reputation in the market. Conduct market research to identify gaps and opportunities. Track and present competitor activity to Directors. Create a branding to be used on all external communications Re brand presentation templates and tender documents ensuring these are delivered to a high specification to enhance the eligibility of new business opportunities.

APPLY NOW

Applications must be submitted to the following link - https://www.fclg.co.uk/Form/Internal ,alternatively head to our website and join our talent network.

Job Type: Full-time

Benefits:

Casual dress Company events Company pension Free parking Private medical insurance
Schedule:

Monday to Friday
Work Location: In person