Job Description

Become Our Next Marketing Executive! ? Social, Email & Content
Job Title: Marketing Executive
Location: Birmingham
We're MFI and we are planning to make a huge splash as we launch further into the exciting world of homewares & home furnishings! As part of the VictorianPlumbing.co.uk Group, we have massive ambitions and a strong foundation for success. We're looking for an enthusiastic, results-driven Marketing Executive to be a pivotal player in our growth story.
This is a dynamic, hands-on role where you'll own the execution and optimisation of our key digital channels - Social Media (Organic & Paid) and Email/CRM. If you love getting stuck into the detail of campaign management, analysis, and community engagement, we want to hear from you!
What You'll Be Doing: Your Core Responsibilities
You will be driving awareness and conversions by managing the day-to-day execution and continuous improvement of our digital marketing channels:
Social Media (Organic & Paid)

• Develop and implement an organic social media strategy in collaboration with the Marketing Manager and Digital Content Creator to drive brand awareness and engagement.
• Work with the Digital Content Creator to plan a content calendar, including videos, images, and other assets for social media channels.
• Occasionally attend shoots to support content capture, provide input on creative direction, and ensure assets meet campaign requirements, only when required.
• Set up, manage, and optimise paid social media campaigns, primarily on Meta platforms (Facebook & Instagram), ensuring alignment with the Marketing Manager's strategy.
• Collaborate with the Digital Content Creator and Graphic Designer to obtain the correct assets for ads.
• Over time, support expansion of paid campaigns to additional platforms such as TikTok and Pinterest.
• Manage day-to-day operations of social media platforms, including scheduling, posting, and community management (monitoring, responding to, and engaging with audiences).
• Ensure all social media content is on-brand, with consistent tone of voice and messaging.
• Conduct social listening and sentiment analysis to inform content strategy and engagement.
• Monitor and report on social media performance, providing actionable insights and recommendations for improvement.
• Lead the development and management of User-Generated Content (UGC) initiatives, including identifying opportunities, encouraging community contributions, and integrating UGC into social media campaigns.

Email Marketing & CRM

• Support the planning, execution, and optimisation of end-to-end email campaigns, including copywriting, building, testing, scheduling, and deployment.
• Develop and execute an A/B testing roadmap for email campaigns to continuously improve engagement, open rates, click-through rates, and conversions.
• Utilise the company's ESP to manage subscriber lists, build targeted segments, and ensure data quality.
• Set up, analyse, and optimise CRM automation campaigns to improve engagement, retention, and conversions.
• Maintain awareness of CRM and email marketing best practices, compliance requirements, and emerging trends.
• Align email campaigns with broader marketing and brand trading plans.

Content & Copywriting

• Write clear, engaging, and on-brand copy for social media, emails and website articles.
• Publish content and articles on the company website using our CMS, ensuring formatting, links, and SEO best practices are followed.
• Collaborate with the Digital Content Creator and internal designers to ensure creative assets are accurate, consistent, and campaign ready.

Planning, Reporting & Continuous Improvement

• Manage content calendars and timelines for social media and email campaigns, optimising schedules to maximise reach and engagement.
• Provide monthly reports on social media and email performance, including metrics, analysis, and recommendations.
• Assist in aligning all marketing activity with brand objectives and overall campaign calendars.
• Stay up to date with trends, tools, and best practices in social media, email marketing, and CRM.
• Suggest and test new marketing approaches and tactics to improve and conversion.

What You'll Need to Succeed
Essential Skills & Experience:

• Proven, hands-on experience in social media management (organic and paid), email marketing, and CRM.
• Strong copywriting skills with experience creating engaging written content across digital channels.
• Experience in planning, executing, and optimising paid social campaigns, specifically on Meta platforms (Facebook & Instagram).
• Proficiency with social media platforms, scheduling/publishing tools, and analytics.
• Experience with Email Service Providers (ESPs) and CRM platforms (e.g., Mailchimp, HubSpot, Salesforce, etc.).
• An analytical mindset with the ability to interpret data, spot trends, and translate them into actionable recommendations.
• A collaborative team player who is organised, proactive, and meticulous with attention to detail.

Desirable Experience (A Bonus!):

• Experience working in an e-commerce or retail business.
• A passion for interior design or homewares (Help us make beautiful homes!).
• Experience with advanced platforms like TikTok Ads, Pinterest Ads, or SAP Emarsys.
• Basic graphic/video editing skills (Canva, etc.)
• Basic knowledge of HTML/CSS.
• Experience with Sap Emarsys.

• Experience managing or leveraging UGC for social media campaigns.

Why Join the MFI Team?
This is a fantastic opportunity to take your career to the next level in a high-growth environment. You'll be working closely with a supportive Marketing Manager and a dynamic team on a brand with immense potential. You'll see the direct impact of your work on our business success every single day.
If you're ready to drive growth, be creative, and help key performance channels for a soon to be legendary brand, apply today!
**This role will be based out of our Birmingham office. This is a FULL TIME, 40 Hours Per Week 08:30 AM - 17:00 PM role.
At VictorianPlumbing.co.uk, We're committed to creating a fair and enriching workplace environment that fosters respect and celebrates our differences. This means we don't discriminate based on factors like sex, religion, political beliefs, race, age, sexual orientation, marital status, disability, gender reassignment, or whether you're expecting a child or have recently given birth.
As a Disability Confident Committed Employer, we strive to ensure our recruitment process is accessible to all. If you require any adjustments to participate in the application process, please don't hesitate to let us know at your earliest convenience.
VictorianPlumbing.co.uk is not on the UK Border Agency's Sponsor Register and is unable to sponsor work visas for international applicants currently.

Skills Required