Job Description

Job Ref:

SPO2311

Branch:

We Are Swim Head Office

Location:

Greater Manchester

Salary/Benefits:

Up to 30k

Contract type:

Permanent

Hours:

Full Time

Hours per week:

37.5

Posted date:

15/07/2025

Closing date:

28/08/2025

The Role

We're seeking a confident and hands-on Marketing Executive with experience across both

offline and online campaigns

to support customer acquisition, retention, and brand awareness across all swim! locations. You will have a diverse marketing background, capable of managing local campaigns, updating digital platforms (including WordPress or similar), CRM workflows, and supporting content creation.



This role will suit a well-rounded marketer who thrives in a fast-paced environment and is comfortable juggling multiple priorities across our family-focused brand.

Key Responsibilities

Plan, create and deliver

integrated marketing campaigns

to drive customer acquisition and loyalty, both online and offline. Manage and maintain website content using

WordPress

or similar CMS, ensuring information is current, accessible, and SEO-optimised. Support CRM strategy including campaign setup, email marketing, customer journeys, and reporting using tools such as Mailchimp or HubSpot. Collaborate with the wider marketing team to support

centre-level promotions

and national campaigns. Create and edit content using

basic design tools

(e.g., Photoshop or Canva) for print, digital, and social platforms. Support centre teams with local marketing materials, posters, flyers, and promotional assets. Monitor and report on key campaign metrics including lead generation, conversion and engagement. Work alongside the Digital Executive to support organic and paid

social media

campaigns - including content briefs and creative feedback. Conduct local competitor and market research to identify trends and opportunities.

Essential Skills Experience

Proven experience in a marketing role (agency or in-house). Strong understanding of

multi-channel marketing

, especially offline and digital touchpoints. Confident working with

CRM systems

and email marketing tools. Experience using

WordPress

or similar CMS to manage and update websites. Basic design capabilities using Photoshop, Canva or equivalent tools. Excellent communication and writing skills. Ability to manage multiple campaigns simultaneously with a hands-on approach. Commercially-minded, proactive, and results-driven.

Desirable

Experience managing or supporting social media accounts. Knowledge of paid ads, SEO, or PPC is a plus. Passion for family-focused brands or working within the leisure/education sector.

What You'll Get in Return

22 days annual leave (increasing to 25 with service) + bank holidays Birthday day off Discounts on swimming lessons for family friends Access to training development Supportive and values-led team culture Employee recognition wellbeing schemes

Join us at we-are-swim and help shape the future of learn-to-swim in the UK.