Job Description

We have a fantastic opportunity for a creative, motivated and experienced marketing professional to join our exceptional Student Recruitment Marketing team as a Marketing Executive.


This role will support the College's strategic priorities by leading on the planning and delivery of marketing campaigns that drive learner recruitment across all departments.

Responsibilities include:

Plan, develop and deliver targeted marketing campaigns to promote adult learning, CPD and apprenticeship provision. Work with curriculum and business development teams to understand priorities, learner profiles, and recruitment goals. Manage digital and print advertising activity for adult and apprenticeship recruitment. Support college events, job fairs, employer forums and community outreach initiatives. Create and maintain campaign calendars, ensuring alignment with key enrolment periods and recruitment targets. Develop engaging, audience-specific content for websites, social media, email campaigns, flyers, and brochures. Produce learner and employer case studies to showcase impact and success stories. Draft copy for external communications including press releases, course spotlights, and employer newsletters. Support SEO, PPC and paid social activity focused on adult and apprenticeship audiences. Use analytics tools (e.g. Google Analytics, CRM) to monitor campaign performance and optimise accordingly. Maintain up-to-date, relevant content on the College website relating to adult and apprenticeship provision.

For the full job description and person specification, please

The Ideal Candidate

Our ideal candidate will be learner and quality-focused with a commitment to our vision of working together to transform lives. You should be able to contribute to our journey to Outstanding, creating a positive working and study environment, and, Equity, Diversity & Inclusion should be embedded within your core values.

Education & Training

GCSE 4 - 9 or equivalent level 2 qualification in Maths or be prepared to pass a test before the interview to demonstrate level 2 ability and then if appointed achieve within an agreed timescale GCSE 4 - 9 or equivalent level 2 qualification in English or be prepared to pass a test before the interview to demonstrate level 2 ability and then if appointed achieve within an agreed timescale Degree or professional qualification in Marketing, Digital Marketing, or related field (e.g., CIM, IDM) Educated to Level 3 or above in a relevant subject (e.g., Marketing, Communications, Media, Business)

Experience

Experience in delivering marketing campaigns across multiple channels (including digital and print) Experience creating and managing social media and website content Experience working to support recruitment or promotional targets Experience using content management systems (CMS), email marketing tools or CRM platforms

For an informal discussion about the role, please email recruit@bradfordcollege.ac.uk


We reserve the right to close this vacancy early depending on the level of interest and number of applications so early application is advised.

Bradford College

At Bradford College, our ambition is to transform the lives of our learners, help them to aim higher and support them to achieve their goals.


Located in the heart of Bradford, we offer a wide range of courses at varying levels, with something to suit everyone. Undergraduate to postgraduate and professional qualifications to distance learning and short community courses.


We aim to attract and retain knowledgeable, passionate and focused individuals who can inspire, motivate and support both learners and colleagues. With a can-do attitude and desire for continuous self-improvement, you could make a difference in the lives of everyone at Bradford College.

Benefits of working at Bradford College:

Generous annual leave entitlement - equivalent to 30 days of holidays, plus bank holidays Additional college closure days, including 2-week Christmas closure Local government pension scheme, with a generous 18% employer contribution Annual salary reviews Career progression opportunities - 54% of all vacancies are filled internally Free sports and gym facilities Free wellbeing initiatives and access to our exclusive staff indoor and outdoor wellbeing space Confidential employee assistance service and on-site mental health first aiders Access to Bradford College benefits hub, offering retail, travel, leisure and dining discounts and cashback Discounts on greener travel - cycle to work scheme & local MetroCard and Northern Rail discounts Access to hair and beauty treatments in our student-led Signature Spa On-site dining facilities, including our award-winning Grove restaurant A host of training development opportunities Fantastic campus facilities, a short walk to public transport links in the heart of the City of Culture 2025 The opportunity to work for an organisation that is truly committed to creating a better future for all through education and training.

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If you have the drive to further develop your skills and abilities, you will be given the support and opportunities you need to enhance your career. This includes access to in-house training and CPD, professional and academic qualifications and mentoring.

Bradford College is committed to supporting and promoting diversity and inclusion amongst our staff and student body. We promote applications across all sections of the community, recognising the benefits a diverse workforce can bring and therefore particularly encourage applications from groups which are underrepresented in our workforce.


We are committed to safeguarding and promoting the welfare of young people and vulnerable adults and expect staff and volunteers to share this commitment. In line with our statutory safeguarding requirements detailed in Keeping Children Safe in Education legislation, this role is subject to an enhanced DBS check, employment references, health screening and social media search.


Please be aware it is a criminal offence to apply for this post if you are barred from engaging in regulated activity in connection to children and vulnerable adults.