Job Description

Job Overview

We are seeking a dynamic and results-driven Marketing Executive to join our team. The ideal candidate will have a strong background in digital marketing and e-commerce, with a passion for driving brand awareness and sales growth. This role requires a blend of creativity and analytical skills to develop effective marketing strategies that resonate with our target audience. As a Marketing Executive, you will be responsible for managing various marketing campaigns, analyzing performance metrics, and collaborating with cross-functional teams to enhance our brand presence.

Responsibilities

Develop and implement comprehensive digital marketing strategies to drive traffic and sales through e-commerce platforms. Conduct thorough market research to identify trends, customer preferences, and competitive landscape. Manage SEO initiatives to improve organic search rankings and website visibility. Create and execute Facebook advertising campaigns to increase engagement and conversion rates. Collaborate with the sales team to align marketing efforts with sales goals and product launches. Oversee product management activities, ensuring that marketing materials effectively communicate product benefits. Utilize Adobe Creative Suite to design compelling graphics and promotional content. Analyze campaign performance using Google Analytics and Google AdWords, providing actionable insights for optimization. Manage email marketing campaigns to nurture leads and maintain customer relationships. Maintain the company website using WordPress, ensuring content is up-to-date and engaging. Assist in budgeting for marketing initiatives, tracking expenses against planned budgets.

Requirements

Proven experience in digital marketing, e-commerce, or related fields. Strong knowledge of SEO best practices and analytics tools (Google Analytics). Familiarity with Facebook Advertising, Google AdWords, email marketing strategies, and budgeting processes. Proficiency in Adobe Creative Suite for graphic design tasks. Experience with WordPress; basic understanding of HTML is preferred. Excellent research skills with the ability to analyze data effectively. Strong communication skills, both written and verbal, with an emphasis on persuasive messaging. Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously. A proactive attitude towards learning new tools and techniques in digital marketing. Join us in shaping the future of our brand through innovative marketing strategies!
Job Type: Full-time

Pay: 30,000.00-40,000.00 per year

Work Location: In person