Job Description

Company Description

Join Potters Resorts, the UK's Only Fully Inclusive Resorts, as we continue to deliver five-star short breaks that delight generations of guests. With over a century of award-winning hospitality behind us, and Which? readers repeatedly voting us Best UK Holiday Resort, we're proud of the product we offer, and even prouder of the guests who return year after year.


We're now looking for a Marketing Executive to help turn one visit into many, using the power of persuasive copy and timely campaigns to keep Potters top of mind.

We're proud that so many guests return time after time, but there's always room to grow. Your role is to drive that growth, increasing how often our guests rebook and deepening their relationship with our brand.


You'll work within our Email Marketing Team to provide clear communication and compelling copywriting to persuade them to return to Potters. Your focus will be crafting campaigns that convert. It will require creativity, segmentation and personalisation, targeting the right audiences, with the right messages at the right time.


This is a fast-paced, target-focused role where you'll take pride in crafting messages that convert and keep our rooms full, whatever the season.

What you will do

Email & Direct Marketing:

Plan, write and deliver segmented campaigns across email, SMS and print to encourage re-bookings and engagement.

Audience Targeting:

Use personalisation and segmentation to ensure every guest receives the right message at the right time.

Loyalty & Post-Stay Strategy:

Lead post-visit journeys that drive re-bookings, referrals and Friends Club sign-ups.

Campaign Ownership:

Manage end-to-end planning with the wider marketing and creative team, using data to refine approaches.

Performance Focus:

Monitor, report and optimise campaign results with a clear eye on occupancy and ROI.

Qualifications

Minimum 2 years' experience in B2C digital marketing, ideally within the travel, hospitality or leisure sector. A proven track record in crafting effective email campaigns (we'd love to see examples). A strong copywriting style; clear, concise, and engaging that resonates with the Baby Boomer generation Comfortable working with CRM platforms and analysing performance data to guide decisions. Strong organisational and project management skills; able to juggle deadlines without losing the detail. A collaborative, proactive mindset and a genuine interest in what's next in digital marketing. Fantastic attention to detail and pride in what you do

Additional Information

As part of our team, we will offer you ...

Free use of Palms Health & Fitness - Gym and Swimming Pool 30% Discount on products in the shop Discounted holidays for you and your family at both our Hopton-on-Sea and Five Lakes Resorts Free Team Lunch available daily An all-year-round position (not seasonal) Free Parking and on the main Bus Route Cycle to Work Scheme 10% Discount off all products and treatments within Aphrodite Beauty Salon Opportunities to learn and develop across the Resort with Potters Development Academy. Including the Trainee Manager Programme, Pathway to Success and Apprenticeship Discounted Tickets for you and family or friends to join us for a drinks-all-inclusive 'Evening of Entertainment' on Resort Free access to our Employee Assistance and Wellbeing Programmes. Including advice and support with health checks, access to GP's, mental health support and counselling

#INDHPHOP


Potters Resorts is an equal opportunities employer. We will consider all qualified candidates without regard to age, disability, gender, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment team are happy to support with any reasonable adjustments that are needed within the recruitment process.