Job Description

Salary
Grade D
Contract type
Permanent
Hours
Full Time
Location
Poole, Dorset, England
Location description
Hybrid, with expectation to be in Poole 1 day a week
Interview date
w/c 27 October
Closing Date
23-10-2025
Reference
20532
Documents (please view all documents)
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Internal vacancy
The RNLI actively promotes continuous development within the organisation and is only seeking applications from current RNLI employees and volunteers at this time. If this position is not filled internally it may be re-advertised openly. #LI-DNI
About us
Our purpose is simple, to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue.
We're looking for a Marketing Executive to join our Legacy and In Memory Marketing Team. The Marketing Executive will sit within the In Memory pod working across Tribute Funds, Launch a Memory & In Memory stewardship and other In Mem warm supporter activity.
We're looking for a Marketing Executive to join our Legacy and In Memory Giving Team to specialise in the planning and delivery of campaigns, and in developing the supporter engagement and specific onward journeys to encourage emotional connections and future legacy and in memory giving. This team supports the RNLI by raising funds through gifts left to our charity in Wills and in memory giving. This is an important time for the RNLI's Legacy and In Memory fundraising team. With 6 out of 10 lifeboat launches funded by legacies this will be a key area of focus for the charity going forwards.
Your role
As a flexible Marketing Executive, you will be tasked with focus on the following areas:

• Supporting Marketing Managers to deliver marketing campaigns, projects, and other fundraising activity
• Campaign planning, briefing and administration on a range of channels, from print to digital.
• Supporting on campaign delivery and briefing our in-house data and creative teams.
• Building and maintaining excellent relationships with a wide range of stakeholders and volunteers
• Understanding and interpreting data to help inform and develop marketing activities
• Managing purchase orders and timely goods receipting invoices

About you
You'll be an experienced and proactive Marketing Executive able to support the development and delivery of impactful, successful campaigns and fundraising activity across legacy and in-memory giving.
To be considered for the role as our new Marketing Executive you will need:

• Experience in planning and managing fundraising/marketing campaigns
• Be capable of building strong and collaborative working relationships, both within the existing team but also with other teams and multiple stakeholders across the organisation
• Confidence in understanding campaign performance data and communicating results and optimisations to stakeholders.
• Proven experience of working across multiple projects to tight deadlines
• To have excellent communication skills (both spoken and written)
• An understanding of in-memory fundraising (desirable)

So, as a Marketing Executive with a proactive 'can do' attitude, high attention to detail and excellent organisation skills, wanting to see and support our organisation's aim to reduce drowning, this could be the role for you. Please apply via the button shown.
Safeguarding
The RNLI is committed to safeguarding; protecting a person's health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).
Diversity at the RNLI
Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.

Skills Required