This is a marketing position for a leading HVAC (UK) Limited Company that is part of a global enterprise with its headquarters in Belgium. This is a 'hands-on' position to develop and help realise the company's marketing strategy, and in meeting ambitious but realistic goals and objectives
Work collaboratively with all departments to develop company strategy in terms of vision, focus, goals and objectives to drive business growth and profitability
Reporting lines:
Reports to the Sales Office Manager
Working relationships with all stakeholders
Main responsibilities and deliverables:
Significant contribution to marketing strategy and budget planning
Help deliver marketing strategy in accordance with budget
Develop creative marketing activity, delivered in-house with little or no input from external marketing agencies
Generation of marketing qualified leads in line with the company's 'vision' and 'traction' goals
Accountable for internal and external communications in terms of content, construction and grammar, ensuring that brand guidelines are met at all times
Design new and modify existing collateral in-house, using InDesign software or similar
Liaise with trade journals and develop opportunities for editorial content and advertising
ABI data resource support management and training
Monitor and report on competitor activity
Report on industry trends including legislative changes
Provide market research on specific topics as agreed with line manager
Develop 'search engine optimisation' to ensure Jaga UK's market leading presence
Keep updated on marketing best practice and new developments
Assist in the design, development and realisation of:
website content
CPD presentations
direct and indirect adverts and editorial
catalogues, sales literature, technical literature and price lists (printed and online)
social media and public relations campaigns
nurture campaigns
email campaigns
newsletters
case studies
blogs
Meet KPI's: measure and report on marketing activity
Event management including, but not restricted to:
exhibitions
awards ceremonies
customer relationship activity
relevant industry forum
Support sales team with key account and target account activity and promotion
Provide promotional merchandise to support sales activity
Any other reasonable task delegated from the Sales Office Manager
Company-wide standards:
Live the five core values of the business and our messaging around 'Climate Designers'
Perform work in accordance with all company standards and policies
Keep updated on external influences that could affect our business and report accordingly
Qualifications & experience:
3 years' experience in a related role
Chartered Institute of Marketing qualification
Experience using Adobe InDesign
Job Types: Full-time, Permanent
Pay: 30,000.00 per year
Ability to commute/relocate:
Ledbury HR8 2DJ: reliably commute or plan to relocate before starting work (required)
Application question(s):
Do you have a Chartered Institute of Marketing qualification?
Experience:
Marketing: 3 years (required)
Work Location: In person
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