Job Description

Job Overview

We are seeking a dynamic and results-driven Marketing Executive to join our franchise team. The ideal candidate will be responsible for developing and implementing effective marketing strategies to enhance our franchise brand presence and drive business growth. This role requires a blend of creativity, analytical skills, and project management abilities to execute various marketing initiatives across multiple channels.

Duties

Develop and implement comprehensive marketing plans that align with the franchise business objectives. Manage and optimise SEO strategies to improve website visibility and organic traffic. Oversee project management for franchise marketing campaigns, ensuring timely delivery and adherence to budget. Create engaging content for various platforms, including copywriting for websites, social media, and email marketing. Utilise Adobe Photoshop for designing promotional materials and graphics. Maintain and update the company website using WordPress, ensuring content is fresh and relevant. Manage Google Ads campaigns to drive traffic and conversions effectively. Conduct market analysis using Google Analytics to assess campaign performance and make data-driven decisions. Develop B2B marketing strategies that resonate with target audiences while fostering strong relationships with clients. Lead social media management efforts to enhance brand engagement across platforms. Collaborate with cross-functional teams to ensure cohesive messaging and branding. Prepare presentations using Microsoft PowerPoint for internal meetings or client pitches. Utilise Microsoft Excel for tracking campaign metrics, budgets, and other key performance indicators. Demonstrate excellent communication skills in English, both written and verbal, to convey ideas clearly.

Qualifications

Proven experience in a marketing role with a focus on B2B marketing preferred. Strong management skills with the ability to lead projects effectively. Proficiency in digital marketing tools including Google Ads, Google Analytics, and email marketing platforms. Familiarity with Adobe Photoshop, WordPress, Microsoft Office (Excel, PowerPoint), and other relevant IT tools is essential. Exceptional organisational skills with the ability to manage multiple projects simultaneously while meeting deadlines. Strong analytical skills to evaluate campaign performance and derive actionable insights. Excellent time management abilities to prioritise tasks efficiently in a fast-paced environment. If you are passionate about marketing and eager to make a significant impact within our organisation, we encourage you to apply for this exciting opportunity as a Marketing Executive!
Job Type: Part-time

Pay: 18,000.00 per year

Expected hours: 24 per week

Work Location: In person