Job Description

Job Title: Marketing Executive

Reports to: Marketing Manager

Location: Leicester or Sheffield

Basic Purpose of Role

Buses are far more than just a way to get from A to B - they connect communities, open up new opportunities, and make sustainable travel an easy choice - they move the everyday. As a Marketing Executive at First Bus, you'll play a key role in bringing our brand to life across West Yorkshire, York, Manchester, Midlands and South Yorkshire, helping to shape local marketing plans that encourage more people to choose the bus, while reflecting the voices of our customers and communities. You'll be responsible for delivering end to end communication projects across the full marketing mix, as well as providing general support to the wider divisional commercial team.

Key Accountabilities

Support the Marketing Manager in executing the annual commercial plans as well as any ad-hoc projects, ensuring both customer and team communications are on-brand and consistent. Input into the development of local campaigns across the regions. Collaborate with marketing agencies as and when required to develop assets for communications. Create project plans to ensure activities and communications are delivered according to objectives and timelines. Work alongside PR and internal communications. Facilitate measurement and analysis of all projects undertaken. Be responsible for raising and managing of POs for allocated projects as agreed with the Marketing Manager. With support from the wider local commercial team, be the local custodian of the brand, ensuring governance is applied where required. Provide marketing support and materials for wider members of the Bus Division as and when required. Help manage the online (website, app and social) content across the company's digital channels where appropriate. Undertake any other duties or projects as directed by your line manager such as research projects. Take ownership of general marketing administration for the marketing team. Travel to various depots across the regions will be required.

Skills, Experience and Qualifications Required

One of the following:

2:1 degree in marketing/marketing-related discipline

CIM Level 3 or above marketing qualification

Completion of marketing-related apprenticeship

1-2 years working in marketing-focused role
Career-orientated with a desire to progress within the marketing team. Approachable and a strong team player. Able to work under pressure and to tight deadlines. Confident communicator. Excellent organisation skills. Experience of proofreading and good attention to detail. Customer focussed, inquisitive and confident to challenge the status quo. Understanding of the key principles of marketing, campaign planning, and marketing research. Understanding the principles of CRM and a data-led approach. Proficient in the use of Microsoft Word, Excel and Powerpoint. Experience using Sprout Social, Hootsuite or similar social media platform advantageous. Experience using Canva or other design software advantageous. Basic understanding of Google analytics advantageous.

Company Responsibilities

Adhere to all First Bus policies and procedures. Undertake any training and development activities at the request of the line manager.

Health, Safety and Environmental Responsibilities

At all times, comply with your responsibilities within the Health and Safety Policy, ensuring compliance with relevant legislation. Report incidents, near misses and dangerous occurrences in a timely manner and ensure effective remedial action is taken. Promote and implement, where appropriate, safe working practices by means of campaigns, initiatives and to promote a positive attitude to safety through personal leadership.

Rewards & Benefits

Your health is important to us which is why we offer Simply Health & Smart Health for you and your dependents at no cost to you! This offering includes cash back benefits across optical & dental as well as virtual GP appointments, mental health support and nutrition and fitness advise. Our EAP provision offers 24hr, 365 days a year mental health support We are also committed to your financial wellbeing, and we offer a platform with many discounts on high street brands and supermarkets etc Working at First you also receive discounted train travel for you and your family after 6 months service as well as a free bus pass Cycle to work scheme 25 days' holiday + bank holidays Pension scheme and chance to buy discounted First Group shares Enhanced maternity / paternity pay Flexible working

We put a big focus on physical and mental wellbeing at First Bus. We recognise that anyone can be affected by the stresses and strain of work, or life outside it. You'll find a range of health-promotion initiatives, and you will have 24/7 access to our confidential Employee Assistance Programme.



Please apply now. We look forward to receiving your application.


Public transport serves everyone, whatever their differences. At First Bus, we want to be an employer open to you, no matter what your differences are. We aspire to be an inclusive organisation because diverse backgrounds, thinking and experiences bring so many benefits to our customers, communities and people. We welcome applications from all.


Applicants are advised that background checks will be conducted as a standard part of our recruitment process.