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About Euromonitor
Euromonitor International leads the world in data analytics and research into markets, industries, economies and consumers. We provide truly global insight and data on thousands of products and services; we are the first destination for organisations seeking growth. With our guidance, our clients can make bold, strategic decisions with confidence.
Purpose of the role
Join our global marketing team and play a pivotal role in promoting our global research, which includes our flagship subscription database, Passport, and our consulting services.
You will create compelling marketing campaigns and collateral, leveraging your copywriting skills to craft impactful copy that resonates with our audiences. The role involves executing projects from inception to delivery, raising awareness of how our research supports the growth strategies of a wide range of organisations, including consumer goods manufacturers and retailers, government departments, professional service firms and universities.
It's an exciting opportunity for a marketing graduate, or someone with at least 1 year of relevant marketing experience, who is eager to kick start their career in marketing.
Reporting to our Senior Marketing Manager, the role will suit a modern thinking, self-starting marketer who is looking for an exciting opportunity in the dynamic field of international market research.
Key accountabilities
Email and social campaigns: You will be responsible for crafting persuasive new business, upsell and cross-sell campaigns. This involves understanding the product inside out, identifying the appropriate benefits-focused product messaging for different audiences and job functions and creating the required campaign assets. All campaigns need to be measured and these metrics should lead to improvements being made for follow up campaigns.
Marketing collateral: You will be responsible for creating assets for our corporate website, in-product marketing pages, social and email campaigns and resources for global sales teams. This will include creating brochures, adverts, use cases, testimonials, blog articles, multi-media and pitch decks.
Lead generation: Your work will be instrumental in generating new leads for our sales pipeline. By creating awareness about the benefits of our product and services, you'll contribute to the growth of our client base.
Collateral management: You will ensure that all marketing collateral is up-to-date and readily available. This involves working closely with colleagues in Research and Sales to ensure that materials are accurate and timely.
Skills, knowledge and experience
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