Job Description

Company Description

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.


Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.


We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This position will be based in London and require you to be in the office 3 days a week


Are you a creative marketing talent ready to make your mark on the international education scene? Join the GESS Education team at Informa Connect and become the driving force behind our prestigious portfolio of education events spanning Dubai, Saudi Arabia and more to be announced soon!


In this dynamic and impactful role, you'll craft compelling campaigns across multiple channels, analyse performance data to drive results, and bring innovative marketing strategies to life. Your creativity will shape how educational professionals and suppliers connect across our flagship GESS Dubai event--the leading education exhibition in the MENA region--and our expanding international portfolio.


If you're passionate about education, thrive in a fast-paced global environment, and want to flex your marketing muscles with a supportive team that values innovation, this is your opportunity to shine on an international stage!

The Role

We're looking for a savvy Marketing Executive to join our GESS Education team within Informa Connect. You'll report to the Marketing Manager and help develop, monitor, and improve our campaigns. You will be working on our flagship show, GESS Dubai, as well as our newly launched GESS Saudi Arabia event.

What You'll Do

Create and manage multi-channel content

- develop and execute compelling content strategies across social media, digital platforms, and email campaigns that align with objectives and drive meaningful engagement.

Drive data-informed marketing optimisation

- Analyse campaign performance metrics to identify trends and opportunities, then implement evidence-based enhancements that maximise ROI and audience engagement.

Maintain brand excellence and quality standards

- Ensure all marketing materials adhere to brand guidelines and meet high-quality benchmarks, preserving consistency across all touchpoints and communications.

Drive Cross-Functional Collaboration -

Work seamlessly with sales teams, conference team, designers, web team, and external partners to align marketing efforts with broader organisational goals and facilitate integrated campaign execution.

Support Exhibitor and Sponsor Success -

Address exhibitor marketing needs and fulfil sponsorship deliverables with attention to detail, ensuring all stakeholders receive exceptional support and value from their participation.

Demonstrate adaptability in a dynamic environment

- Embrace emerging priorities with agility and resourcefulness, proactively identifying and responding to changing marketing needs as they arise within the organisation

Qualifications

Enthusiasm and a willingness to learn and develop Good time management, problem solving and organisational skills Positive attitude, team player Adaptable problem-solver with natural intuition and ability to thrive in dynamic environments Self-starter with initiative who proactively identifies opportunities beyond assigned tasks Quick learner who eagerly embraces new tools, platforms, and technologies Socially engaging team player who contributes positively to team culture and dynamics Passion for digital marketing with genuine interest in emerging trends and strategies Strong copywriting abilities and attention to detail Social media enthusiast who enjoys building and growing online communities Strong relationship-builder who connects easily with others Growth-oriented thinker with enthusiasm for continuous learning and development Solutions-focused approach to challenges and obstacles Willing to travel occasionally

Additional Information

Why work at Informa?

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com

UK Benefits:

Freedom & Flexibility: Colleagues rate us highly for the flexibility and trust they receive, with most of us balancing time in the office with working remotely. Great Community: A welcoming culture with both in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks. Broader Impact: Take up to four days per year to volunteer, with charity match funding also available. Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. We support and encourage internal job moves when it's time for the next step. Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year. Personal Benefits: A flexible range of personal benefits to choose from, plus company-funded private medical cover. ShareMatch Scheme: Allows you to become an Informa shareholder with free matching shares. Strong Wellbeing Support: Through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more. Recognition for Great Work: With global awards and kudos programs. International Collaboration: As an international company, you have the chance to collaborate with teams around the world.

To find out more please click our Life@Informa page - Life@Informa


We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.


At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.


See how Informa handles your personal data when you apply for a job here.