Job Description

MARKETING EXECUTIVE - RESERVE WINES

JOB OVERVIEW/PURPOSE:

Reserve is looking for an enthusiastic & open-minded Marketing professional who has a passion for wine, drinks, hospitality and creating amazing customers experiences. This is a varied and fun role and requires an individual who is happy to pick up lots of different tasks relating to both digital and in-store experience. Working with our consultant Marketing Director they must be an excellent organiser and executor... and full of ideas.

KEY RESPONSIBILITIES

Assist and support with reporting on performance of marketing activity across channels and key KPI's ensuring data is collated accurately and shared on time.

Create and manage email marketing activity, ensuring campaigns are scheduled, relevant, and on-brand.

Provide support where necessary with the coordination of SEO and paid search agencies, including gathering updates and tracking activity.

Assist with A/B testing and initiatives to improve conversion rate, recording results and sharing insights.

Provide administrative support for budgeting processes (e.g., tracking spend against plan).

Coordinate with head office team to help deliver marketing projects.

Ownership and accountability of the marketing calendar, including scheduling campaigns and coordinating content across all channels.

Lead on the management of social media accounts, liaising with the social media agency and supporting site teams with content where needed.

Support with marketing campaigns and events in physical sites, working with the Commercial Operations Manager to ensure assets and materials are delivered.

Help brief external suppliers and designers on creative projects, ensuring correct brand application under direction.

Carry out research on industry trends and competitor activity to support the marketing team.

COMPANY VALUES:

Welcoming

Fun-loving

Genuine

Passionate

Enterprising

ESSENTIAL SKILLS/ATTRIBUTES:

Passion for wine, food, and hospitality, with an eagerness to learn more about the industry.

Understanding of CRM, campaign analysis tools and social media scheduling tools.

Strong written and verbal communication skills, with the ability to write clear, engaging, and on-brand content.

Excellent organisational skills with the ability to coordinate multiple projects and deadlines.

Confidence working with data: able to pull reports, interpret basic results, and use insights to improve activity.

Understanding of core digital marketing channels (email, social media, SEO, paid search, website).

Ability to carry out tasks allocated and work independently

Proactive, detail-oriented, and eager to learn new marketing tools and techniques.

DESIRABLE SKILLS:

More advanced knowledge of email marketing systems (segmentation, flows/automation, personalisation).

Experience creating or editing visual content (e.g. Canva, Photoshop, or other design tools).

Familiarity with paid media platforms (e.g. Google Ads, Meta Ads Manager).

Knowledge of SEO best practices or content optimisation.

BENEFITS:

Discount on our products and at all our sites

Wellbeing and Employee Assistance programme

Hospitality Rewards benefits app

Onsite parking

Flexible working

Company days out and celebration parties

1 paid charity day per year

Job Type: Full-time

Pay: 26,000.00-28,000.00 per year

Benefits:

Casual dress Company events Employee discount Free parking Health & wellbeing programme On-site parking
Work Location: In person