Job Description

As our Group Marketing Executive, you will play a pivotal role in shaping and sharing our brand's voice across our Group's marketing activities and supporting the Marketing team.


We are looking for a dynamic, creative individual who is passionate about crafting compelling content that engages and grows our audience, who naturally has a creative flair and a knack for storytelling.


Responsibilities:

Create compelling and engaging content for the groups' email campaigns and execute for sending Creating segmentations within group CRM system Develop and write high-quality, engaging copy for the groups' website pages Produce copy for external editorials and advertorials to increase brand visibility Produce copy and content for annual in-house promotional magazines Create copy for in-house promotional POS and in-house promotional brochures Work with the Marketing Team to create creative marketing materials to support launches and promotional campaigns Generate ideas for blog posts that resonate with our target audiences, driving traffic and user engagement Assist with the optimisation of blog posts with appropriate SEO practices and ensure they are updated regularly, when required Collaborate with the marketing team to plan and execute content strategies that align with the company's objectives and brand identity Assist with the evolution of each brand, seeking out opportunities to strengthen core values and messaging in-line with objectives Assist with the creation and printing of menus and maintaining and updating websites when required Ensure brand messaging is aligned with each brand voice Edit and proofread content produced by other team members to maintain consistency and quality when required Keep up to date with marketing trends, including AI development Design and execute paid META campaigns in line with current marketing campaigns Evaluate performance of paid META campaigns, ensuring adjustments are made in line with budgets set Report on performance of paid META campaigns including ROI performance Monitor industry trends, competitor activities, and customer behaviour to identify areas for improvement, innovation, and growth Assist with other marketing activities, including market research, competitor analysis, and additional projects when required

Requirements:

Proven experience in content creation for digital platforms, with a portfolio that includes written and digital content Proven experience with META paid advertising campaigns Strong writing, editing, and proofreading skills with attention to detail. Experience with SEO, content management systems, and email marketing tools Excellent organisational skills, with the ability to multitask and meet tight deadlines Creative thinker with the ability to work both independently and as part of a team Proficiency in MS Office Basic understanding of GDPR and best marketing practices
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