The Marketing Executive will support the development and execution of marketing strategies and campaigns that promote our landscaping and construction services. This role involves content creation, campaign management, digital marketing, and coordination of marketing activities to build brand awareness, engage target audiences, and drive business growth.
Key Responsibilities
Campaign Management: Plan and execute targeted marketing campaigns to generate leads and promote company services.
Content Creation: Develop engaging content for websites, brochures, email newsletters, and social media platforms tailored to the construction and landscaping audience.
Digital Marketing: Manage SEO/SEM, paid ads (Google Ads, Meta), and website updates; monitor and report on performance analytics.
Social Media: Create, schedule, and monitor posts across social platforms including LinkedIn, Instagram, and Facebook.
CRM and Email Marketing: Use CRM tools (e.g., HubSpot, Salesforce) to manage contact databases and execute email marketing campaigns.
Brand Management: Ensure all marketing materials are on-brand and consistent in style, tone, and message.
Event Coordination: Support the planning and promotion of trade shows, expos, networking events, and open days.
Market Research: Monitor market trends, competitor activities, and customer insights to inform campaign planning.
Job Type: Full-time
Pay: 30,000.00-35,000.00 per year
Benefits:
Flexitime
On-site parking
Work Location: In person
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