Job Description

Permanent Vacancy

Job Title: Marketing Executive

Location: Portsmouth

We're looking for a creative and curious Marketing Executive to join our team in Portsmouth. You will work within an experienced Marketing team supporting the delivery of marketing activity for Wightlink. The Marketing Executive will contribute to growing engagement and improving customer experience while supporting the wider business vision of being the UK's favourite way to travel.

What you'll be doing

Write and create marketing emails following the email content calendar, with consideration for segmentation, A/B testing and performance monitoring.

Create, update and optimise content on the Wightlink website with consideration for user experience (UX), accessibility and SEO best practice.

Produce creative assets using templates and tools such as Canva, for use across email, web, social, and print.

Support content production, including photography, filming, and video editing (where possible), for use on digital and social channels.

Provide administrative marketing support for areas such as community engagement, competition fulfilment, prize sourcing, ferry bookings and inbox monitoring.

Collaborate with external agencies (e.g. developers, designers, printers) to deliver projects effectively.

Assist with technical tasks when required, including Google Analytics reporting, Google Tag Manager changes and CRM data management.

What we're looking for

Experience in a similar marketing, communications or digital role.

Awareness of digital marketing channels, particularly email and web.

Understanding of the basics of UX, SEO and analytics.

Familiarity with content management systems (CMS) such as WordPress (training will be provided).

General knowledge of design tools such as Canva.

Strong writing and editing skills, with the ability to adapt tone of voice to different audiences.

Creativity and visual awareness to produce engaging content across multiple formats.

Analytical thinking to interpret campaign performance data and suggest improvements.

Organisational skills with the ability to manage multiple tasks and deadlines.

Collaborative mindset, able to work with colleagues across the business and external partners.

Problem-solving approach and logical thinker, with a willingness to learn technical platforms.

Who we are

We are Wightlink. We are Captains, Baristas, Accountants, Engineers, Cleaners, Port Operators Technicians and many more

We've been carrying people across the Solent for over 160 years and things have changed a lot in that time. Bigger ferries, more passengers, quicker crossing times - but some things remain the same; not least our dedication to providing the best service possible and our passion for the Isle of Wight.

Our mission is to be the easiest way to cross the Solent with outstanding customer service and we're always looking for outstanding people who can help us deliver on it. We're an equal opportunities employer with a strong focus on diversity and inclusion. Safety is at the heart of everything we do, and we're backed by some of the world's leading investors.

We take our commitment to the environment seriously and you can play a part in helping us achieve our goals. We already operate England's first hybrid energy ship, Victoria of Wight, and have implemented a wide range of initiatives to protect the sea, land and air that surround us. With big plans for the future, it's a great time to join us - we've pledged to further reduce our carbon emissions significantly over the next decade.

We're often asked why it's so great to work at Wightlink. Perhaps it's because we offer:

A competitive salary

33 days pro-rata annual leave

Clear and supported career progression

A generous pension scheme

Concessionary ferry travel for you and your family

Discount on food & drink as well as exclusive discounts at a range of Island and Mainland businesses

Free parking

A chance to make a difference to the communities that depend on our lifeline service

Job Types: Full-time, Permanent

Pay: 20,000.00-30,000.00 per year

Benefits:

Cycle to work scheme Discounted or free food Employee discount Free flu jabs Free or subsidised travel Free parking Health & wellbeing programme On-site parking
Work Location: In person