Job Description

About Gold Care Homes:
Gold Care Homes is a leading provider of high-quality residential and nursing care services across the UK. With a commitment to delivering exceptional care and enriching the lives of our residents, we are proud to be a trusted name in the care sector. Our Uxbridge head office supports a growing portfolio of care homes with a focus on innovation, compassion, and excellence.
Role Overview:
We are seeking a dynamic and creative Marketing Executive to join our head office team in Uxbridge. This is an exciting opportunity for an enthusiastic marketing professional to play a key role in driving brand awareness, supporting occupancy growth, and enhancing our digital and offline presence across multiple platforms.
Key Responsibilities:

• Assist in the development and implementation of marketing campaigns to promote Gold Care Homes and its services.
• Manage and grow the company's digital presence, including website content and social media channels, online directories.
• Create engaging content for online and offline marketing materials, including brochures, newsletters, blogs, and press releases.
• Support the planning and execution of events, open days, and community engagement initiatives across our homes.
• Monitor and report on performance using analytics tools, providing insights and recommendations for improvement.
• Assist in the development of internal communications and staff engagement initiatives.
• Maintain brand consistency across all marketing channels and materials.

Key Requirements:

• Proven experience in a marketing role, preferably within healthcare, hospitality, or a service-led industry.
• Strong written and verbal communication skills.
• Creative mindset with an eye for detail and design.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A team player with a proactive and positive attitude.

Essential experience:

• Copywriting and proof reading
• Social media content creation

• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, WordPress, Mailchimp, Canva, Meta Business Suite).

Desirable:

• Experience in the care or healthcare sector.
• Knowledge of CRM systems and marketing automation tools
• Basic graphic design, photography, or video editing skills.
• Marketing qualification or degree or relevant equivalent experience

Benefits:

• Salary 35k - 40k depending on experience
• Employee of the Month
• Long term service awards
• Blue Light Card
• Professional Development
• Refer a Friend

Skills Required