Job Description

We are looking for a Marketing Executive to join our Kent based team, join our innovative insurance company as a Marketing Executive and drive creative campaigns that shape the future of our brand. You will help shape our multi-brand insurance marketing strategy and execution as we grow in an ever changing travel market.

What We Offer

Flexible and hybrid working (Monday-Friday, 3 days office based) Competitive salary Enhanced annual leave Mentoring and development opportunities Critical Illness Cover Death in Service benefit Employee Assistance Programme

Key Responsibilities

As part of the marketing team you will help to;

Ideate, deliver and measure multi-channel campaigns across our in-house insurance brands Execute marketing tasks and strategies across Paid Search, SEO, PR, Email, Website, and Social Media Plan, write and adapt content for blogs, email campaigns, ads, landing pages, and organic/paid social media Use image creation platforms like Canva to create branded banners, infographics and social assets Use storytelling techniques to create emotional, engaging content across all digital platforms Regularly monitor and help to optimise performance using Google Analytics and other analytics tools Interpret data trends to develop actionable insights and present commercial recommendations Produce bespoke reports or amend existing ones, pulling data from multiple sources Design and implement email campaigns across acquisition, retention, loyalty, and upsell strategies Create and schedule content plans across Facebook, Instagram, YouTube, Twitter, Pinterest, and TikTok Update and maintain our Wordpress websites Respond to customer reviews, complaints and queries in collaboration with internal teams Create SEO-friendly landing pages with correct structure and search intent Build and optimise campaigns in Google Ads and Bing Ads, run health checks and identify new opportunities Support running of PPC accounts maintaining and optimising Google Ads

Skills & Experience

Strong attention to detail with a creative and structured approach to work Comfortable working independently while collaborating in agile teams Skilled in Excel, Google Analytics, and marketing data tools (SQL is a plus) Able to understand the commercial impact of marketing activity and draw insights from data Excellent writing and communication skills, with the ability to adapt tone and style Curious and inventive--always looking for new ways to improve campaigns Solid understanding of digital marketing principles and the sales funnel
Customer focused, you know how to collaborate with others to get the best outcome for the customer, and can represent customers internally.

Degree or equivalent in Marketing or related field is preferred All applicants must have right to work in the UK.
Job Types: Full-time, Permanent

Pay: 30,000.00 per year

Benefits:

Company events Company pension Flexitime Health & wellbeing programme Life insurance On-site parking
Schedule:

Monday to Friday
Work Location: Hybrid remote in West Malling ME19 4UY

Reference ID: M_2025