Job Description

NO RECRUITMENT AGENCY CONTACT PLEASE

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Lifetime Legal is seeking a proactive and strategic Marketing Executive to drive our B2B and B2C marketing efforts. In this role, your focus will be on promoting Member Benefits and increasing membership subscriptions with a strong passion for content creation. Your expertise in lifecycle marketing will help enhance customer retention, reduce churn, and improve engagement through targeted, data-driven campaigns.

The role will be central to developing engaging, on brand content that supports campaigns and drives engagement.

Key Responsibilities:

Content Creation

Develop and write high-quality content for digital channels, including blogs, social media, newsletters and websites Collaborate with the wider marketing team to support content needs for campaigns and product launches Create compelling copy for landing pages, email campaigns and other marketing materials
Content Planning & Management

Maintain and manage a content calendar with key marketing activities and seasonal trends Conduct content audits and help optimise existing assets for performance, SEO and brand consistency
Consumer Insights & Strategy

Analyse data on current and subscribing members to identify key behaviours, interests, and patterns Use insights to develop targeted messaging and retention strategies for different customer segments Continuously refine marketing strategies to enhance awareness, engagement, and loyalty
Campaign Development & Execution

Plan, segment, test, and launch CRM campaigns with timely, personalised communication to maximise engagement Implement lifecycle marketing strategies, including onboarding, renewals, and win-back initiatives Optimise subscription email flows to increase customer lifetime value, reduce churn, and drive upsells Conduct A/B testing to refine messaging effectiveness
Content & Brand Awareness

Work closely with the Marketing team to create engaging content across multiple channels, reinforcing brand messaging and highlighting member benefits Ensure consistent tone, branding, and messaging across all marketing tasks
General Marketing Support

Manage social media accounts, update the CMS website, and create marketing assets as needed
Performance Analysis & Reporting (Desirable)

Monitor, analyse, and report on key performance metrics (e.g., churn rate, engagement, reactivation) to inform and improve future strategies

Skills & Competencies:

Marketing & CRM Expertise

Strong understanding of CRM, CMS platforms, email marketing, and lifecycle marketing best practices Proven ability to develop and execute data-driven strategies for customer retention and engagement Strong understanding of SEO, digital trends and content performance metrics
Communication & Collaboration

Excellent verbal and written communication skills Strong team player with the ability to collaborate effectively across departments
Analytical & Problem-Solving Skills

Ability to analyse data to identify trends and optimise marketing strategies Creative approach to problem-solving and campaign development
Adaptability & Time Management

Ability to learn new skills quickly and thrive in a fast-paced environment Strong organisational skills, with the ability to prioritise and manage multiple tasks effectively
Work Ethic & Creativity

Self-motivated with a results-driven mindset Innovative thinker who brings fresh ideas to the table Key eye for detail and a passion for content creation
Experience

First Class Degree in Marketing Previous experience in a membership-based role is advantageous 1 year + of marketing experience (desirable)

Career Development:

Lifetime Legal will provide support with development to progress further in your role within the company.

Why join us?:

You will be joining a company at the forefront of our industry activities, where your personal value will shape the future activities of the brand!

We invest in our people and support their empowerment and success by offering a wide variety of benefits, including:

Company events, competitions, incentives and a tasty monthly food van! Company social events such as: 5-a side football, seasonal events Modern office, free onsite parking and EV charging Paid annual leave: 20 days, plus bank holidays and your birthday off! Company pension Private healthcare scheme for employees and their children Referral programme Enhanced eye care scheme Office fun initiatives such as: Book Nook, wellness programmes and many more! Access to store discounts, of over 600 stores Access to an exclusive Lifetime Legal benefits package, including legal advice, a free will and Mover Protection

Salary

- 28,000 - 35,000 (dependent on experience)

Job Types: Full-time, Permanent

Pay: 28,000.00-35,000.00 per year

Work Location: In person

Expected start date: 17/08/2025