Job Description

About The Role
As the Product Marketing Executive for GSF Car Parts, you will be responsible to support ongoing product range expansion by ensuring the branch network receives improved sales support information and marketing resources. The role will require good basic knowledge of the automotive aftermarket, or relevant experience in a similar role within another sector. You will need to be confident to work directly with the product teams and organised in establishing forward-plans to deliver projects to agreed deadlines.
With our aim to be a flexible employer, this role offers hybrid working.
Main Duties
Support Product Range Expansion:

• Conduct market research to identify trends, customer needs, and competitive landscape.
• Assist in the development and launch of new products, including positioning, pricing, visual identity and promotional strategies.
• Collaborate with product teams to create compelling product marketing materials, sales tools and information resources.
• Monitor product performance and gather feedback for continuous improvement.

Marketing Campaigns:

• Work with the branch network nationally or locally to plan and execute marketing campaigns tailored to customer needs.
• Develop promotional materials, including flyers, brochures, and digital content.
• Coordinate with external agencies for design, printing, copy-writing and distribution of marketing collateral.
• Track and analyse campaign performance, providing insights and recommendations for future activities.

Engagement:

• Organize and manage events such as product demonstrations, training sessions, customer visits and branch activities.
• Develop and maintain strong relationships with the network, understanding their needs and providing tailored marketing support.
• Create and manage content for digital channels, including social media, email marketing, and the company website.

Sales Support:

• Provide marketing support to the sales team, including the creation of sales presentations, product catalogues, and case studies.
• Conduct training sessions for the sales team on new products and marketing initiatives.
• Assist in the preparation of sales reports and analysis to track product performance and market trends.

Brand Management:

• Ensure all marketing activities and materials align with the company's brand guidelines.
• Develop and maintain a consistent brand voice across all customer touchpoints.
• Monitor and report on industry news and competitor activities to inform marketing strategies.

About You
The successful candidate will be a skilled marketing strategist who is able to drive creativity, motivation and enthusiasm in others.
What you'll need to succeed:

• Excellent organizational and time management skills.
• Analytical skills and great attention to detail.
• Demonstrable initiative and enthusiasm.
• Ability to work under pressure and to tight deadlines.
• Good verbal and written communication skills.
• Confident in building and maintaining relationships at every level of a company.
• Positive 'can do' attitude and ability to work well within the marketing team.

What we'll offer:

• Participation in the annual group bonus scheme

• 28 days annual leave, including bank holidays

• Online employee discount scheme including big discounts to local cinemas, theme park attractions, major retailers and much more

• Private healthcare

• Company pension

• Group life assurance

• Internal development programmes

• Career progression opportunities

About Us
GSF Car Parts is one of the UK's leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 175 branches nationwide and a turnover exceeding 475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.
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Skills Required