Job Description

About the Role:

We are looking for an experienced Marketing Lead to cover a 9-month fixed term contract. This role is ideal for a strategic yet hands-on marketing professional who can take ownership of the marketing function, drive brand awareness, and support business growth during this period. The Marketing Lead will oversee digital marketing, campaign execution, content strategy, and performance analysis, ensuring alignment with overall business objectives. This is a great opportunity for a marketing professional who thrives in a fast-paced environment and is comfortable managing multiple projects while driving results.

The role is fully remote, although there will be an expectation to travel regularly to meet with partners, influencers other 3rd parties as well as the Braingain team. Travel expenses will be covered.

Who we are:

We are BrainGain, a rapidly growing home gym company with a mission to the world fitter and healthier. We're headquartered in London - operating across the UK and EU with big and bold ambitions to expand further. Over the last 4 years, we've accumulated over 50,000 happy customers across 30 countries (and growing!). We're looking to take the business to the next level - with our existing products and by broadening our product range - which makes this a super exciting time to join the company. You will be working closely with the Founders and will play an integral role in helping us towards delivering on our mission.

Key Responsibilities:

Marketing Strategy & Execution

? Develop and execute marketing strategy across digital channels, working with the Founders to agree Plans, Timelines and Budget, before leading Campaigns aimed to drive brand awareness and sales.

? Own the Marketing calendar, ensuring timely delivery of key initiatives.

Brand, Content and Social Media Management

? Manage content strategy, ensuring engaging and consistent messaging across social media, email marketing, website, and paid channels.

? Manage and grow network of content creators, influencers and partners.

? Lead content creation, working with 3rd parties where required.

? Ensure brand consistency across all communications and marketing materials.

Performance & Analytics

? Track and analyse campaign performance using tools like Google Analytics, Meta Ads Manager, Shopify and CRM platforms.

? Provide insights and recommendations to improve marketing ROI.

? Report on key metrics, including customer acquisition, engagement, and retention.

Digital Marketing & Paid Media

? Manage and optimise PPC, paid social, and email marketing campaigns.

? Work with external agencies (if applicable) to drive traffic, leads, and conversions.

? Develop strategies to grow organic reach through SEO and content marketing.

? Lead brand partnerships or PR initiatives

Ideal Attributes for Success in This Role:

? Strategic & Hands-On - You can see the bigger picture but are also comfortable rolling up your sleeves to execute campaigns and optimise performance.

? Creative & Brand-Focused - You have a strong eye for brand consistency, storytelling, and creating compelling content that resonates with our audience.

? Agile & Adaptable - You thrive in a fast-paced, entrepreneurial environment where priorities can shift, and problem-solving is key. You are able to work well under pressure.

? Strong Communicator & Collaborator - You can confidently engage with internal teams, external agencies, and stakeholders, ensuring alignment across marketing efforts and making sure things get done!

? Ownership & Accountability - You're a self starter, who takes initiative, owns their projects from end to end, and delivers high-quality work while managing deadlines and expectations.

? An interest in Fitness, Health and Wellness - we would love for you to be as passionate as we are!

Preferred Experience:

? 5+ years of marketing experience, ideally in a consumer goods, eCommerce, retail, or tech environment.

? Experience leading marketing efforts for a small or growing company, with the ability to balance strategy and execution.

? Proficiency in Google Analytics, Meta Business Suite, CRM tools, and email marketing platforms.

? Experience with Social Media management, either directly or through working with third-party agencies, freelancers, or contractors to deliver campaigns.

? Strong knowledge of digital advertising and performance marketing best practices.

? Previous experience in a fast-paced, entrepreneurial, or high-growth environment is a plus.

Job Type: Full-time

Pay: 30,000.00 per year

Additional pay:

Performance bonus
Benefits:

Gym membership Work from home
Schedule:

Monday to Friday
Education:

Bachelor's (required)
Work Location: Remote

Application deadline: 10/11/2024