Job Description

Home Instead is a family run business, established in 2010. Our Mission is to be the most admired home care provider in our area, by changing the face of ageing and being the first-choice provider of in-home dementia care.
Here at Home Instead, happiness and genuinely feeling valued and supported, for both our clients and our Care Professionals is why we are different. Supporting clients throughout the Telford & Surrounding areas, enabling them to live safe and well in their own homes gives us no greater satisfaction or joy and this is only one of the reasons why we are the first homecare organisation in Shropshire to be recognised as Outstanding by CQC.

The Role
This is an entry level position looking for an experienced Marketing Lead to take ownership of our marketing and communications activity. This is a hands-on role with responsibility for strengthening our local brand presence, increasing client enquiries, and supporting Care Professional recruitment through effective digital and community-focused marketing.
Key Responsibilities

• Develop and deliver integrated marketing and digital strategies aligned to business goals
• Manage all digital channels including website, social media, email marketing, and databases
• Plan and deliver daily social media posts, campaigns, blogs, and case studies
• Monitor and analyse marketing performance using analytics and CRM systems
• Drive SEO, website traffic, and online visibility
• Produce newsletters, e-marketing campaigns, and direct mail activity
• Support community events, awareness campaigns, and business development activity
• Liaise with local media and external partners
• Work collaboratively with recruitment and community engagement teams

About You
Essential Requirements

• Proven marketing experience with strong digital and social media expertise
• Knowledge of SEO, email marketing, analytics, and marketing databases
• Excellent written and verbal communication skills
• Strong organisational skills with the ability to manage multiple priorities
• Confident relationship builder, both in-person and online
• Self-motivated, resilient, and able to work independently

Additional Information
Why Join Us?

• Purpose-led organisation making a genuine difference in the community
• Supportive and values-driven working environment
• Opportunity to shape and lead local marketing strategy
• Ongoing professional development and support

Ready to Make a Difference?
If you're ready to bring your Passion, skills and a bit of fun to this rewarding role, we'd love to hear from you!
Click to apply or call our Recruiter Ashley on 01952 581112 for an informal chat.
Please note that this role is UK-based, and the right to work in the UK must be confirmed as part of the recruitment process.
We do not currently hold a Sponsorship licence.

Skills Required