Job Description

About the Role

We're looking for a results-driven

Digital Marketing Lead

to join our team at Midland Eye, a leading provider of specialist ophthalmology services. This is a unique opportunity for a digital marketing professional with a strong background in campaign optimisation, lead generation, and data-driven performance.

You'll be responsible for developing and executing digital campaigns that increase brand visibility, grow our patient base, and drive conversions via our website and digital platforms - with a particular focus on the West Midlands and surrounding areas.

This role works closely with senior leadership and key internal stakeholders to align marketing efforts with our commercial and growth objectives. If you're a hands-on digital marketer looking to make a real impact in a clinical setting, we'd love to hear from you.

Key Responsibilities

Plan, execute, and optimise digital marketing campaigns to drive patient enquiries and support revenue growth. Create and manage engaging, audience-specific content for email, social media, digital brochures, and web promotions. Own the end-to-end lifecycle of campaign delivery, from initial concept to post-launch analysis. Manage social media channels and implement strategies for audience growth and engagement. Collaborate with the Registered Business Manager to ensure brand consistency across all digital channels. Support partnership and outreach activities alongside the Private and Public Health Liaison Lead. Monitor and report on campaign performance using tools such as Google Analytics and marketing dashboards. Maintain and update a rolling marketing calendar to coordinate and track all digital activities. Expand and segment our digital contact database to improve targeting and customer reach. Ensure all content complies with brand guidelines and relevant healthcare regulations.

Pay

Starting from 30,000, depending on experience.

What We're Looking For

Essential:

Degree in Marketing, Communications, Digital Media, or equivalent experience. Minimum of 2 years in a digital marketing role - healthcare, consumer services, or similar. Demonstrated success in driving lead generation and campaign performance across digital channels. Proficient in marketing tools (e.g., email automation, analytics platforms, social media schedulers). Excellent copywriting, editing, and content creation skills. Portfolio of previous digital campaigns or content projects.

Desirable:

Experience in healthcare or regulated environments. Familiarity with patient acquisition journeys or clinical service marketing.

Personal Attributes

Highly organised and calm under pressure Self-motivated with a strong sense of ownership Excellent communication skills, both written and verbal Able to work collaboratively across teams Creative thinker with a visionary, solutions-led mindset

Why Join Us?

At Midland Eye, we are committed to delivering exceptional patient care. As part of our close-knit team, you'll be instrumental in shaping how we communicate our services to the community and supporting the clinic's continued growth.

Job Types: Full-time, Permanent

Pay: From 30,000.00 per year

Benefits:

Private medical insurance
Application question(s):

Do you have a portfolio of previous digital campaigns or content projects?
Education:

Bachelor's (preferred)
Experience:

marketing: 2 years (required)
Work Location: In person

Reference ID: Midland Eye Marketing Lead