Job Description

Marketing Manager for The Blackened Teeth Ltd

Location:

Aberaman, South Wales (onsite)

Reports to:

Directors

Manages:

Videographer, Content Creators, Graphic Designer

About The Blackened Teeth

The Blackened Teeth is a gothic home decor manufacturing brand creating luxury, handcrafted home decor. As we scale into our new premises, we are expanding our internal marketing team to support ambitious growth across the UK, US and beyond.

We are looking for a Marketing Manager who can take full ownership of our paid advertising, email marketing and direct our in-house/external content creators and creatives. This is a rare opportunity to lead both growth and brand storytelling in a rapidly expanding

creative company

that prides itself on being Made in Britain.

Role Overview

The Marketing Manager will be responsible for running high-performing paid advertising campaigns, managing Klaviyo email marketing, and directing our content creators and graphic designer to deliver visually powerful, high-converting, high-quality content aligned with our gothic brand aesthetic.

You will be highly analytical, highly creative, and confident making decisions that directly impact revenue.

Key Responsibilities

Performance Marketing

Plan, execute and optimise paid ads on

Meta (Facebook, Instagram), TikTok, Pinterest and Google

Build audience strategies for UK, US, and international markets A/B test creatives, hooks, landing pages, formats, and messaging Monitor and improve KPIs:

CPA, ROAS, MER, CAC, AOV, CVR

Manage and report on advertising budgets to Directors Influencer campaigns with measurable KPIs Build and scale evergreen and seasonal campaigns Implement retargeting and funnel strategies Email/sms growth campaigns tied to CPA/CAC/ROAS

Email Marketing (Klaviyo)

Manage and grow all flows Build segmentation strategies for UK/US/EU/ROW Set up and analyse weekly campaigns Improve deliverability, CTR, and revenue contribution Use analytics to influence content and product launch strategy Brief Graphic Designer for visually aesthetic cohesive campaigns and flows

Lead Creative Direction

Lead our videographer and graphic designer with clear briefs, mood boards, hooks, and shot lists Seek and maintain external talent to represent the brand with content creation. Deliver direction and build great rapport so they become an extension of our creative team Translate performance insights into content direction ("this style converts - recreate variants") Maintain and evolve The Blackened Teeth's unique brand voice & gothic visual identity Ensure fast turnaround content for ads, social media, and email Oversee consistency across all digital touchpoints. Oversee and maintain all website content, ensuring alignment with brand identity, marketing strategy, product launches and optimised for conversions. Ensure new product launches, collaborations, and seasonal updates are reflected on-site in a timely and visually consistent manner. Continuously analyse on-site performance (CVR, bounce rate, AOV) and recommend improvements to enhance customer experience and sales.

What We're Looking For

Must-Have Experience

3 - 5+ years running paid social campaigns in ecommerce Demonstrable success scaling DTC brands (ideally home dccor, lifestyle, or higher-end consumer goods) Strong Klaviyo experience (flows & campaigns) Ability to analyse performance data and make decisions quickly Experience directing

creative teams and shaping content output

- we are a creative house Ability to bring new ideas to the team and experiment Understanding of SEO, CRO, and onsite optimisation Ability to manage multiple projects in a fast-moving environment

Nice to Have

Experience with strong brand-identity businesses Creative background (copywriting, art direction, videography oversight) Passion for gothic, horror, alternative culture Familiarity with Shopify

Personal Traits

Self-starter who owns performance Analytical and creative in equal measure Obsessed with detail and quality Thrives in a growing business with lots of moving parts Communicates clearly and leads by example Fast - both in thought and implementation
Job Type: Full-time

Pay: 40,000.00-50,000.00 per year

Benefits:

Casual dress Company pension Employee discount Free parking On-site parking Store discount
Work Location: In person