Job Description

Are you a successful, experienced Marketing Manager?
Do you have proven B2C marketing experience in the home renewable energy sector? Are you confident delivering campaigns that engage homeowners and drive sales of solar PV, battery storage, and air source heat pumps?
As Marketing Manager for Next Energy you will be responsible for the delivery and execution of the company's marketing plan for privately funded home renewable energy solutions. You will implement targeted marketing activity, manage campaigns across multiple channels, and evaluate their effectiveness to continually improve results.
Your focus will be to bring the strategy to life through effective campaign execution, content delivery, and performance measurement, ensuring homeowners are educated, engaged, and converted.
The Role

• Implement and deliver marketing campaigns for B2C renewable energy propositions (solar PV, battery storage, air source heat pumps).
• Execute brand awareness and lead generation activities, using data-driven insights to target key homeowner segments.
• Deliver online content across web, email, and social channels to support customer education and engagement.
• Work with the Leadership Team to align campaign activity with the agreed marketing strategy and business plan.
• Be customer-focused, creating engaging, results-driven campaigns from acquisition through to nurture and referral.
• Support referral mechanics, conversion optimisation, and SEO activity, with hands-on involvement in day-to-day execution.
• Monitor, track, and report campaign performance against KPIs, ensuring continual ROI and performance improvement.
• Conduct market and customer research to inform content and campaign refinement.
• Support the creation of sales collateral, PR, and promotional materials as required.
• Undertake any other activities as requested by the Senior Management Team.

What we are looking for

• Educated to degree level or equivalent in a marketing or business-related subject.

Extensive marketing experience, preferably in a B2C environment.

• Experience delivering multi-channel marketing campaigns, ideally in renewable energy, home improvements, or a similar consumer sector.
• Strong evidence of having developed and implemented effective customer-focused campaign activity.
• Hands-on experience across website content, SEO, PPC, email marketing, social media, and sales collateral.
• Commercial awareness and ability to track ROI.
• Solid project management skills with the ability to deliver on time and to budget.
• Strong communication and stakeholder management skills.
• Curious in nature and keen to understand the 'why' behind the 'what' and 'how'

• Organised, accountable and driven - self-motivated and not need (or want) to be micro-managed
• Preferably holds a post-graduate marketing qualification.
• Direct experience in B2C marketing within renewable energy or a related consumer-led sector is highly desirable.

Equal Opportunities Statement
We are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from candidates who meet the minimum required job role criteria, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
We actively promote equal opportunities and are dedicated to ensuring that our recruitment, selection, training, and promotion decisions are made based on qualifications, and experience only.
If you require any reasonable adjustments to support your application or to attend an interview, if shortlisted, please let us know and we will be happy to assist.
For further information please email

Skills Required