Job Description

Job Title: Marketing Manager (Adviser)
Contract Type: 12 months FTC
Location: Edinburgh
Working style: Hybrid 50% home/office based
Closing date: 27th October 2025
We are looking for a Marketing Manager (Adviser) to join Royal London's Brand & Marketing team, where you'll play a pivotal role in shaping and delivering our UK adviser marketing strategy. This is an exciting opportunity to be the UK marketing lead on a key strategic programme, collaborating across business units, and driving impactful marketing initiatives that support our Group Purpose and Strategy.
About the Role

• Develop and deliver the UK communications and marketing approach for an exciting technology programme, supporting Royal London's objectives.
• Develop audience messaging and lead marketing activity for the programme, collaborating with B&M colleagues, UK CLDs, Proposition, Group Ops, and Distribution teams.
• Use data and insights to measure, track, and optimise marketing activity, demonstrating impact on business objectives.
• Develop deep audience knowledge to identify adviser and customer insights that feed into marketing activity.
• Direct and indirect people and project leadership across a B&M virtual team, championing marketing best practice and continuous improvement.
• Collaborate with pensions marketing lead, ensuring alignment with broader adviser messaging and plans.
• Support the Head of Adviser Marketing in providing marketing direction and reporting effectiveness.
• Ensure all marketing activities comply with regulatory, industry, and Royal London standards.

About You

• Marketing Degree or CIM qualification
• Experience leading the development and delivery of marketing plans across different audiences, including B2B.
• Advanced understanding of marketing communication tools and techniques.
• Strong project management skills and experience in financial services, including knowledge of relevant legislation and regulatory frameworks.
• Excellent stakeholder management and collaboration skills.
• Analytical, highly numerate, and able to communicate with a wide range of stakeholders.
• Experience managing budgets and risks.
• Demonstrates data-driven insights, digital advocacy, customer focus, and leadership.

About Royal London
We're the UK's largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.
Our to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.
We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here -
Inclusion, diversity and belonging
We're an employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected - whatever their background.

Skills Required