Marketing Manager

Altrincham, ENG, GB, United Kingdom

Job Description

Job Summary



The Marketing Manager will support execution of global marketing plans that drive visibility, awareness, and demand for our medical writing solutions. This role bridges strategic marketing and campaign delivery - turning scientific and business insights into actionable, measurable programs that engage customers across the buyer journey.

This is a pivotal hands-on role that connects scientific innovation with market impact. The Marketing Manager ensures that the story of how our medical writing solutions accelerate drug development is told clearly, consistently, and effectively across channels - driving engagement, client acquisition, and business growth.

Duties



Support implementation of marketing strategies aligned to business goals Conduct market and competitor analysis to identify trends, client needs, and differentiation opportunities. Contribute to value proposition development and messaging frameworks that articulate the scientific and operational strengths of our offering. Maintain strong understanding of the competitive landscape, client segments, and market dynamics in medical writing. Translate strategic marketing direction into integrated, multi-channel campaigns across digital, email, social media, events, and paid channels. Manage campaign timelines, budgets, and stakeholder communication to ensure on-time delivery. Manage internal and external teams to produce impactful content (web copy, brochures, videos, infographics, event materials). Track campaign KPIs (MQLs, SQLs, conversions, engagement metrics) and recommend data-driven improvements. Develop and maintain sales enablement materials (presentations, one-pagers, case studies). Collaborate with senior management and Business Development to align campaign messaging with customer priorities and opportunities. Participate in planning for major trade shows, conferences, and client events; support pre- and post-event marketing. Support campaign measurement through CRM and marketing automation tools (HubSpot) Monitor ROI and report monthly performance metrics to senior management. Contribute insights from campaign analytics, client engagement data, and market feedback to refine strategy. Utilise tools like Canva, WordPress, Microsoft Office Suite (Word, PowerPoint, Excel), and Google Analytics to create compelling content and analyse campaign performance.

Skills



Experience: 3-5 years' experience in B2B marketing. Ideally, life sciences, biotech, clinical trial services, or CRO marketing. Passionate about healthcare and life sciences, and creating real value for our customers Experienced in marketing and communication - demonstrated experience executing integrated campaigns and supporting strategic planning. Excellent interpersonal and communication skills (verbal and written); confident creating and editing content, and using social media platforms Thinks about the long-term benefits for the business and their colleagues Has a positive attitude, embraces sharing ideas, and wants to learn. Someone who isn't afraid to be wrong and give constructive feedback Entrepreneurial and flexible approach to the role, and willingness to take on ad-hoc tasks from time to time. Proficiency in Canva, HubSpot, WordPress, Microsoft Office (Word, PowerPoint, Excel), and IT tools relevant to digital marketing.
Job Type: Part-time

Pay: 18,500.00-27,000.00 per year

Expected hours: 15 - 22.5 per week

Benefits:

Company pension Employee discount Free parking Health & wellbeing programme On-site parking
Work Location: In person

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Job Detail

  • Job Id
    JD4033414
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Part Time
  • Salary:
    Not mentioned
  • Employment Status
    Part Time
  • Job Location
    Altrincham, ENG, GB, United Kingdom
  • Education
    Not mentioned