Job Description

Job Overview

This role is responsible for developing and executing integrated marketing campaigns that drive lead generation, sales enablement and optimize customer lifetime value across our B2B and channel audiences. Collaborating closely with sales colleagues to consistently improve and evolve the pre-sales and sales journey of employers and training providers to ensure BCS is clearly identifiable as the IT professional development partner of choice.

Key Responsibilities:

Plan and implement comprehensive marketing strategies to increase brand awareness, drive traffic and optimize high quality lead generation in our chosen markets across various channels. Manage the execution of marketing campaigns, from concept to delivery across the full marketing mix. Analyse performance metrics to optimize acquisition funnel conversion. Manage digital marketing channels including email marketing, programmatic and retargeting display, SEO/SEM, PPC and other digital platforms. Conduct market and customer research to understand trends, competitors and customer behaviour. Develop and evolve personas, customer journeys, insights and recommendations based on data-driven analysis. Develop content that resonates with the target audience. Oversee the production of marketing and sales support materials including: brochures, leaflets, pitch decks, video case studies, Product information cards, event materials , social media posts, emails and advertisements. Develop and optimize pre & post sale persona based nurture campaigns to increase audience engagement and maximize customer life time value. Working in partnership with sales colleagues develop ABM strategies to acquire and grow strategic clients. Manage marketing budgets, ensuring effective allocation of budget to optimize reach, conversion to sale and ROI with our target audiences to achieve business objectives. Collaborate cross-functionally with sales, product and other internal and external partners to ensure cohesive marketing efforts. Maintain and enhance brand image and messaging, ensuring consistency across all marketing materials and platforms. Monitor and report on the effectiveness of marketing campaigns and tactics. Use metrics to guide decision-making and optimize future efforts. Ensure all marketing out puts are in compliance with: UK GDPR, the Privacy and Electronic Communications Regulations (PECR), Digital Markets, Competition and Consumers Act 2024 (DMCCA) and CAP Code.
Flexibility to adjust responsibilities as required from time to time by management.

Continually look at ways to make improvements to systems, processes and procedures.

Strive to live the BCS' values and support our purpose.

The content and reporting lines detailed in this job description may be reviewed and changed from time to time to reflect organisational requirements.

PERSON SPECIFICATION

Education & Qualifications:

Bachelor's degree in Marketing, or a post graduate qualification or a related field. CIM qualifications

Experience:

At least 3 years of experience in marketing management or a related role. Strong understanding of digital marketing tools and platforms (Google Ads, Facebook Ads, SEO, email marketing, etc.). Proven track record of managing successful marketing campaigns. Proven experience in media purchasing Experience with marketing automation tools (e.g., HubSpot, Salesforce Marketing Cloud). Familiarity with analytics tools (e.g., Google Analytics). Knowledge of branding and creative processes. Previous experience in membership, charity or not for profit sector. Previous experience in IT industry (preferrable). Familiar with CRM tools, in particular Salesforce.

Competencies & Skills:

Excellent communication and interpersonal skills. Ability to analyse data and translate it into actionable insights. Creative thinking and problem-solving abilities. Strong project management, campaign management and organisational skills. Strategic planning. Strong digital marketing expertise. Brand management. Leadership and team management. Budgeting and financial acumen. Adaptability, flexibility and innovation.

Knowledge:

Knowledge of membership organization Knowledge of IT industry Knowledge of your responsibilities to meet regulatory compliance Knowledge of GDPR and Data Protection Regulations

Special conditions:

Some offsite visits to clients, partners and suppliers may be required Travel to other BCS offices may be required Some out-of-hours working including weekends may be required.
Job Types: Full-time, Permanent

Pay: Up to 42,000.00 per year

Work Location: In person